Private Beta vs. Public Beta Testing
Explore the nuances of private and public beta testing to optimize software development and achieve success.
From Labs to Launch: The Journey of Google's Duet AI
We're exploring Google's progressively expanding beta test for Duet AI and their approach to beta testing.
Why You Don’t Need 10,000 Beta Testers
This week Apple announced that you can now invite up to 10,000 beta testers through TestFlight to beta test your apps. Apple says this will help developers get more feedback on their apps before launch. While this may sound like great news (the more, the merrier, right?), there are actually a lot of reasons why […]
The Key Beta Testing Objectives of Founders
For founders, running a beta test is a thrilling and terrifying time. You’ve put blood, sweat, and tears into making your idea into a real product and this is the first time that product is going to be hands of real customers. It’s the big moment where you’ll discover if people like your product as […]
The Key Beta Objectives for Marketing Managers
Since beta testing is one of those tasks that may be handled by a number of different people within a company, it can have a number of different objectives. While every beta test will have the core goal of polishing up a product prior to launch, the other objectives will vary greatly depending on who […]
The Risks of Running a Public Beta Test
Public (or “open”) beta tests have become incredibly popular in recent years as big companies have added large public beta tests into their development processes. The increased buzz and excitement about an upcoming launch that often comes with a public beta test can certainly build momentum around a product. But, as some companies can attest, […]
6 Goals of Public Beta Tests
Planning a public beta test starts with deciding what you want your beta to achieve. Like private beta tests, public betas can be designed with a wide variety of objectives in mind. How you approach your public beta test will very much depend on your primary and secondary goals, since your goals effect everything from […]
Public Betas as a Launch Tool
We’re going to delve into the differences between public and private beta tests to clear up some of the misconceptions and help you devise a beta strategy that makes the most sense for your product. We’ve also written a free whitepaper that walks you through planning a successful public beta test. For now, let’s start with the basics.