The Risks of Running a Public Beta Test
Public (or “open”) beta tests have become incredibly popular in recent years as big companies have added large public beta tests into their development processes. The increased buzz and excitement about an upcoming launch that often comes with a public beta test can certainly build momentum around a product. But, as some companies can attest, […]
Private Beta vs. Public Beta Testing
Private and public beta tests are very different animals. They have different goals, strategies, and risks. While they’re very distinct, they’re also often confused, since both happen during the exciting period leading up to the launch of a product. The table below gives a quick overview of the key differences between private and public betas […]
Public Betas as a Launch Tool
We’re going to delve into the differences between public and private beta tests to clear up some of the misconceptions and help you devise a beta strategy that makes the most sense for your product. We’ve also written a free whitepaper that walks you through planning a successful public beta test. For now, let’s start with the basics.