3 Components of a Successful Trade Show Announcement
Planning on doing a trade show announcement for your newest product? You’re definitely not alone. The buzz surrounding tech events like CES, IFA, and CEDIA (to name a few) makes them incredibly effective venues for product announcements. CEDIA 2017, for instance, had over 70% of its exhibitors launch a product, and saw more than 20,000 […]
How Beta Testing Benefits Different Departments
Everyone knows that a great beta test will catch bugs and product issues prior to launch. But did you know that beta testing impacts more than just the development of the product? By leveraging customer feedback and data with different departments in your organization, you can easily solidify the value of your product, refocus your […]
Visualizing the Impact of Beta Testing
In a recent webinar Centercode’s CEO, Luke Freiler, discussed how companies can increase the return on investment (ROI) of their beta programs. (If you missed it, you can watch the entire presentation and download the slides here.) One of the most interesting parts of the presentation was a big picture look at how beta testing […]
Sharing Beta Test Data in Your Organization
If you ever find your beta program encountering resistance, take a look at where it fits in the big picture. No man is an island, and the same goes for beta programs. The more disconnected your work is from others, the harder it becomes to see the good you’re doing. But there’s one sure-fire way to get more recognition for your beta tests — sharing your test data with others. There are more teams that could benefit from it than you may realize.