Segmentation: Enhancing Your Product Insights from User Testing
At some level, you probably already understand segmentation as a concept. But let's talk about how it applies to user testing. In user testing, segmentation means splitting your tester pool into subsets based on certain characteristics.
User Testing Recruitment Made Easy
The first step in building a product that solves problems is understanding what problems exist for your customers and how they're attempting to solve them. Technographics are a critical part of that understanding.
The Importance of Your Community in Delta Testing
The whole point of automating your user testing processes is to make the hard work of traditional beta faster and easier. But saying "beta is automated now" isn't the only thing that makes delta testing more efficient and effective.