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Tester Qualification

Technographics: Your Shortcut to Improving Interoperability

Test Planning

With consumers adopting more and more smart tech, the everyday spaces of your customers has become an interoperability minefield. The key to navigating that minefield without a performance blowup? Tapping into an aspect of growing importance within the realm of beta testing: technographics. Today we’re talking technographics — what they are, why they matter, who […]

Engagement Workshop: Identifying Tester Incompatibility

Test Management

Low tester participation is a source of frustration for many Customer Validation professionals. You’ve invested hours into crafting creative test topics, and you’re following best practices for a comprehensive and approachable communication strategy. But somehow, only a fraction of your testers are submitting feedback. Where did it go wrong? What could you do differently? Sometimes, […]

Webinar on Recruiting and Selecting Great Beta Testers

Events

Did you miss this webinar? Not to worry — you can still download a recording of the webinar to watch later or share with your colleagues! Perhaps the most important aspect of any beta test is recruiting the right testers to use your beta product. After all, these testers will be tasked with volunteering their […]

Building a Rewarding Testing Experience: Before Your Test Begins

Test Planning

This is the first installment of our three part series about building a rewarding testing experience. In order to maximize the engagement of your beta testers, you need to incentivize them to participate in your beta test. A big part of incentivizing your testers is creating a naturally rewarding beta testing experience that makes them […]

Writing an Effective and Intriguing Beta Recruitment

Test Planning

Getting the right people to apply for your beta test is no easy task. You have to balance enticing potential testers with maintaining confidentiality. You have to excite them without giving too much away. You need to communicate what it means to be a beta tester for you while tempting them with the rewards of […]

Developing a Good Qualification Survey for Your Beta Test

Test Planning

As part of your beta recruitment strategy, you’re going to need to develop a way to qualify your testers. This may sound like a simple task, but the truth is that it can be extremely difficult to round up the right people. Not everyone who displays interest in your test is going to be a […]

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