Holiday Beta Testing, Humbug.
Test Launch
Each year around this time, right as it seems that the world of business is stepping into its short winter slumber, we inevitably receive the same call: “I’d like to get a beta test started immediately!”. Undoubtedly, they’re working on a product for release early in the new year, it’s most likely consumer facing, and they naturally assume that given so many people have much of the holiday period off, it’s a great time to begin their beta test.