Giving Your Testers a Warm Welcome

Test Launch
28 Feb 2017
Managing a beta test is like hosting a dinner party. Your beta testers are your guests and it's your responsibility to make them feel welcome and at...

Three Best Practices Every Beta Manager Should Embrace

Test Planning
29 Jul 2016
As part of a team that helps develop pre-release testing strategies for everything from new mobile games to smart baby monitors, I've seen my fair...

Webinar on Recruiting and Selecting Great Beta Testers

Events
16 Jun 2016
Did you miss this webinar? Not to worry — you can still download a recording of the webinar to watch later or share with your...

Converting Your Beta Testers into Brand Evangelists

Test Launch
16 Sep 2015
Brand evangelists can be a powerful force for your product. A brand evangelist is a customer who's not only a big fan of you and the products you...

10 Reasons Why Your Recruitment Failed…and Why It Didn’t Have To

Test Launch
02 Jul 2015
Let's be honest, recruiting the right testers for your beta test isn't the easiest thing in the world, especially if it's your first time. Being able...

Using Social Media for Beta Test Recruitment

Test Launch
03 Jun 2015
Recruiting testers to a beta test is one of the biggest challenges beta managers face. After spending months getting a beta product off the ground,...