The success, or failure, of every beta test relies heavily upon its team of beta testers. The right group of testers can provide a fire-hose of quality feedback with minimal time investment. On the other hand, the wrong testers will provide virtually nothing of value — despite endless begging and pleading on your end.
Even though finding good beta testers is one of the most important aspects of beta testing, it’s also one of the toughest. Knowing where to look for testers, how to encourage them to join your test, and how to qualify them appropriately can be a daunting task. This is especially true if it’s your first beta test or if you’re recruiting for a challenging target market. We’ve created a comprehensive kit that will walk you through how to find, recruit, identify, and eventually select the right people to participate in your beta test.
The kit includes a whitepaper that covers the proven best practices, as well as potential pitfalls, that are often associated with looking for beta testers. It will provide everything you need to build a complete recruitment strategy that will act as the foundation for the success of your beta test. This will in turn ensure that you receive more valuable feedback from your participants that will foster the improvement of your product and ultimately the success of your product launch.
This kit addresses questions such as:
- Where do I find beta testers?
- How many beta test candidates do I need to recruit?
- How do I motivate people to apply?
- How much do I tell them about my product?
- How do I ensure that my testers reflect my target market?
- How do I identify the ideal beta testers?
The kit also includes five ready-to-use templates that will assist you during your search for beta testers. You can use these to plan and implement your own recruitment strategy, ensuring that you meet your beta testing objectives.
