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Community Building

Engaged Tester Panels: The Secret to Reliable, Continuous Feedback

Community Management

Building your own research panel enables continuous insights, helping teams with faster, data-driven product decisions.

How to Build the 2023-24 Boston Celtics of Beta Tester Teams

Guest Posts

Guest author Chip Duval compares building a beta tester team to assembling an NBA dream team like the 23–24 Celtics.

Testers as the Backbone of Product Success With Chip Duval

Centercode Podcast

Chip Duval talks identifying star testers, building a dynamic beta community, and turning feedback into product gold.

Transforming Support with Beta Feedback with Danielle Prince

Centercode Podcast

Danielle Prince of Wyze Labs shares how sharing beta feedback revolutionizes customer support.

How to Write Super-Clickable Beta Invite Emails (with Samples!)

Community Management

The benefits of an awesome, highly effective invite are obvious: it allows you to attract and recruit qualified candidates (like customers or potential customers) for your beta, field, UAT, and user testing projects.

3 Essential Community Management Tips from Microsoft’s Dona Sarkar

Leader Insights

In this second post of our two-part interview with Dona Sarkar, leader of the Windows Insider program, she unpacks several community management tips for beta program executives, product managers, and other people responsible for Customer Validation. While your community may not be at the scope and scale of Dona’s program at Microsoft (and not many […]

Microsoft’s Dona Sarkar on Co-Creation and Leading a Thriving Beta Program

Leader Insights

Technology is developed to serve people, but those people – customers – haven’t always had their own seat at the product development table. That’s what makes the work of people like Dona Sarkar so compelling. As the leader of the Windows Insider Program – Microsoft’s 17 million user beta program – Dona’s focus on co-creation […]

Finding Quality Beta Testers: Selecting Qualified Testers

Test Strategy

Using Beta Testing to accurately evaluate customer satisfaction starts with recruiting qualified testers. Throughout this series on Finding Quality Beta Testers, we’ve covered the basics of recruitment: developing a solid recruitment plan, defining the best testers for your project, and writing an effective recruitment message. Now comes the last but essential part – selecting the […]

Finding Quality Beta Testers: Crafting a Compelling Recruitment Message

Test Strategy

Once you have a solid outline for who you want to recruit, you need a recruitment message that can get your potential testers’ attention. The third part of our series on Finding Quality Beta Testers looks at promoting your test opportunity to your target audience, identifying the most promising outreach channels, and creating messaging that […]

Betabound Is Giving a New Face to Targeted Tester Recruitments

Centercode News

Centercode’s community of 200,000+ testers has a new look, and it’s more than just a pretty interface. As part of our ongoing commitment to our customers and testers, we’ve enhanced Betabound with new features that alleviate friction, streamline account creation, and make it easier for our expert test managers to recruit and qualify targeted users […]

Laws of Attraction: Developing a Community of Reliable Beta Testers

Community Management

In a successful Customer Validation program, testers are the vital fuel that enable companies to get the valuable feedback necessary to ensure product success. But you won’t get the necessary commitment, responsiveness, and keen observations you need from just anyone. That’s why it’s often an ongoing struggle for those responsible for developing and managing a […]

Keeping Your Community Engaged Between Beta Tests

Community Management

Keeping your community engaged between tests is similar to dating. You want to ensure you had a great last date (your last test) so that you can look forward to future dates. But you don’t want to seem too needy or desperate between dates, so you have to maintain a balance. For the purposes of […]

The Value of Your Tester Community

Community Management

In the spirit of Thanksgiving, we wanted to take a moment to talk about the power and value of your tester community and why they’re something you should be giving thanks for this week. Many companies are so focused on finding people for an individual beta test that they forget about the importance of building […]

Beta Testing Q&A on the Pragmatic Marketing Live Podcast

Test Management

After our recent webinar on using beta testing to give your product a competitive edge, the Pragmatic Marketing team invited our own Emily Hossellman onto their podcast to answer some follow-up questions.

Centercode Helps Sonim Technologies Connect with Their Community

Case Study

In our latest case study, we take a look at how the Centercode platform helped ultra-rugged smartphone manufacturer Sonim Technologies better support their developer community and connect with their customers. Sonim Technologies knew their developer community was key in ensuring their niche customers had the apps they required, but the methods they had been using […]

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