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Community Building

How to Write Super-Clickable Beta Invite Emails (with Samples!)

Community Management

The benefits of an awesome, highly effective invite are obvious: it allows you to attract and recruit qualified candidates (like customers or potential customers) for your beta, field, UAT, and user testing projects.

3 Essential Community Management Tips from Microsoft’s Dona Sarkar

Leader Insights

In this second post of our two-part interview with Dona Sarkar, leader of the Windows Insider program, she unpacks several community management tips for beta program executives, product managers, and other people responsible for Customer Validation. While your community may not be at the scope and scale of Dona’s program at Microsoft (and not many […]

Microsoft’s Dona Sarkar on Co-Creation and Leading a Thriving Beta Program

Leader Insights

Technology is developed to serve people, but those people – customers – haven’t always had their own seat at the product development table. That’s what makes the work of people like Dona Sarkar so compelling. As the leader of the Windows Insider Program – Microsoft’s 17 million user beta program – Dona’s focus on co-creation […]

Finding Quality Beta Testers: Selecting Qualified Testers

Test Strategy

Using Beta Testing to accurately evaluate customer satisfaction starts with recruiting qualified testers. Throughout this series on Finding Quality Beta Testers, we’ve covered the basics of recruitment: developing a solid recruitment plan, defining the best testers for your project, and writing an effective recruitment message. Now comes the last but essential part – selecting the […]

Finding Quality Beta Testers: Crafting a Compelling Recruitment Message

Test Strategy

Once you have a solid outline for who you want to recruit, you need a recruitment message that can get your potential testers’ attention. The third part of our series on Finding Quality Beta Testers looks at promoting your test opportunity to your target audience, identifying the most promising outreach channels, and creating messaging that […]

Betabound Is Giving a New Face to Targeted Tester Recruitments

Centercode News

Centercode’s community of 200,000+ testers has a new look, and it’s more than just a pretty interface. As part of our ongoing commitment to our customers and testers, we’ve enhanced Betabound with new features that alleviate friction, streamline account creation, and make it easier for our expert test managers to recruit and qualify targeted users […]

Laws of Attraction: Developing a Community of Reliable Beta Testers

Community Management

In a successful Customer Validation program, testers are the vital fuel that enable companies to get the valuable feedback necessary to ensure product success. But you won’t get the necessary commitment, responsiveness, and keen observations you need from just anyone. That’s why it’s often an ongoing struggle for those responsible for developing and managing a […]

Keeping Your Community Engaged Between Beta Tests

Community Management

Keeping your community engaged between tests is similar to dating. You want to ensure you had a great last date (your last test) so that you can look forward to future dates. But you don’t want to seem too needy or desperate between dates, so you have to maintain a balance. For the purposes of […]

The Value of Your Tester Community

Community Management

In the spirit of Thanksgiving, we wanted to take a moment to talk about the power and value of your tester community and why they’re something you should be giving thanks for this week. Many companies are so focused on finding people for an individual beta test that they forget about the importance of building […]

Beta Testing Q&A on the Pragmatic Marketing Live Podcast

Test Management

After our recent webinar on using beta testing to give your product a competitive edge, the Pragmatic Marketing team invited our own Emily Hossellman onto their podcast to answer some follow-up questions.

Centercode Helps Sonim Technologies Connect with Their Community

Case Study

In our latest case study, we take a look at how the Centercode platform helped ultra-rugged smartphone manufacturer Sonim Technologies better support their developer community and connect with their customers. Sonim Technologies knew their developer community was key in ensuring their niche customers had the apps they required, but the methods they had been using […]

Webinar on Building Customer Feedback into Your Product’s Development

Events

Did you miss this webinar? Not to worry — you can still download a recording of the webinar to watch later or share with your colleagues! Customers are expecting more and more from the tech products in their lives, so you need to make sure your product delivers. The best way to do this is […]

The Beta Tester Community that Fuels Centercode’s Success

Centercode News

Having the right tools and expertise to run a beta test is only a piece of the puzzle. You also need targeted beta testers to try out your product and provide feedback. At Centercode, we have a growing community of over 100,000 profiled beta testers called Betabound. We use this community to find the perfect […]

Converting Your Beta Testers into Brand Evangelists

Test Launch

Brand evangelists can be a powerful force for your product. A brand evangelist is a customer who’s not only a big fan of you and the products you sell, but often makes it their mission to refer or recommend your products to everyone around them. Seeking out and cultivating as many brand evangelists as you […]

6 Good Beta Test Incentives Options (and 3 to Avoid)

Test Planning

Last week, we discussed how to determine if your product would make a good incentive for your beta testers. As you discovered, giving your testers the product as their reward isn’t always feasible or sufficient. This week, we’ll take a look at other incentives you can give to your tester team if your product isn’t […]

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