How to Screen Beta Test Applicants to Maximize the Value of Your User Test
By taking the time to properly screen applicants and build a strong recruitment strategy around your test goals, you can not only ensure the success of your beta test, but also maximize the overall value and usefulness of your product.
3 (More) Red Flags to Look for in Your Beta Applicants
When you announce a beta test, you’ll likely get many more applicants than you actually need to participate. So, you’ll need to decide which candidates would be the best testers for your project, and there are many good attributes that you’ll first want to look for. These traits include things such as clear communication, enthusiasm […]
6 Red Flags to Look for in Your Beta Applicants
When finding and recruiting the right group of people to beta test your product, there are a number of positive character traits and behavioral tendencies that you’ll want to look for. We’ve discussed many of these traits before, both on our blog and in our Beta Tester Recruitment Kit. While it’s good to focus on […]
Developing a Good Qualification Survey for Your Beta Test
As part of your beta recruitment strategy, you’re going to need to develop a way to qualify your testers. This may sound like a simple task, but the truth is that it can be extremely difficult to round up the right people. Not everyone who displays interest in your test is going to be a […]
Using Personas and Vectors in Your Recruiting Strategy
Recruiting targeted beta testers is one of the most difficult aspects of beta testing. If your beta testers aren’t a true reflection of your target market, then you risk ending up with irrelevant and distracting feedback that could veer your product off course. This becomes even more difficult if you have a diverse market, or […]
Free Kit for Finding and Recruiting Great Beta Testers
The success, or failure, of every beta test relies heavily upon its team of beta testers. The right group of testers can provide a fire-hose of quality feedback with minimal time investment. On the other hand, the wrong testers will provide virtually nothing of value — despite endless begging and pleading on your end. Even […]
How Many Beta Testers Do I Need?
Read the updated version of this blog post. One of the most common roadblocks when beginning a beta test is determining the number of testers you need. An array of different factors can impact this decision. From the number of people internally designated to support the beta project to the number of customers you have, […]