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Beta Test Recruitment

Strategies for Establishing a Successful Beta Program

Delta Huddle Podcast

In this episode, Chris Rader, VP of Marketing at Centercode along with Technical Trainer, Stefan Stenroos is joined by Richard Ball, formerly Director of Field Testing at Peloton to discuss the best strategies for starting a successful beta program.

Engagement Workshop: Identifying Tester Incompatibility

Test Management

Low tester participation is a source of frustration for many Customer Validation professionals. You’ve invested hours into crafting creative test topics, and you’re following best practices for a comprehensive and approachable communication strategy. But somehow, only a fraction of your testers are submitting feedback. Where did it go wrong? What could you do differently? Sometimes, […]

Engagement Workshop: How to Recruit Enthusiastic Testers

Test Management

What makes an ideal tester? It isn’t just the right demographic or technographic qualifications — though target market testers are essential to netting accurate and actionable insights. But there’s another factor that goes beyond looking the part on paper. That X-factor? It’s enthusiasm! Enthusiastic testers are game-changers when it comes to maintaining test participation throughout […]

6 Steps to Recruiting Participants for User Research

Test Planning

What’s the secret to obtaining high-quality user feedback? Whether you’re gathering input for a usability test, a focus group, Customer Validation, or another form of user research, finding and recruiting quality participants makes a world of difference to the quality of your feedback. Keep reading to learn how to turn people from your target market […]

Finding Quality Beta Testers: Selecting Qualified Testers

Test Strategy

Using Beta Testing to accurately evaluate customer satisfaction starts with recruiting qualified testers. Throughout this series on Finding Quality Beta Testers, we’ve covered the basics of recruitment: developing a solid recruitment plan, defining the best testers for your project, and writing an effective recruitment message. Now comes the last but essential part – selecting the […]

Finding Quality Beta Testers: Crafting a Compelling Recruitment Message

Test Strategy

Once you have a solid outline for who you want to recruit, you need a recruitment message that can get your potential testers’ attention. The third part of our series on Finding Quality Beta Testers looks at promoting your test opportunity to your target audience, identifying the most promising outreach channels, and creating messaging that […]

Finding Quality Beta Testers: Designing Your Ideal Tester Team

Test Strategy

The relevancy of your feedback is one of the most crucial ingredients to your Beta Test. This means your tester team is the determining factor for its success or failure. For feedback to be relevant to your objectives, it has to come from true members of your target market. In Part Two of Finding Quality […]

Finding Quality Beta Testers: Developing a Solid Recruitment Plan

Test Strategy

Beta Test success or failure is heavily impacted by its team of beta testers. If you’ve ever run a Beta Test with unqualified or disengaged test participants, then you know firsthand how their input (or lack thereof) squanders your resources and skews your results. By the same token, enthusiastic testers that accurately reflect your target […]

Why You Don’t Need 10,000 Beta Testers

Test Planning

This week Apple announced that you can now invite up to 10,000 beta testers through TestFlight to beta test your apps. Apple says this will help developers get more feedback on their apps before launch. While this may sound like great news (the more, the merrier, right?), there are actually a lot of reasons why […]

Different Ways to Invite People to Your Beta Test

Test Planning

One of the challenges of recruiting beta testers is eliciting interest from potential candidates. One way you can do this is by ensuring you have an attention-grabbing way to invite people to your beta test. Beta testers should represent a good spectrum of your product’s target market. With this in mind, you really need to […]

The 3 Elements of Recruiting Testers

Test Planning

Getting users into your beta test is often one of the first big challenges of preparing to run your beta test. Once you’ve figured out who your ideal tester is (which should represent a diverse range of your target market), you’re going to have to start thinking about how you plan to onboard them into […]

Recruiting and Selecting B2B Beta Testers

Test Planning

Recruiting the right beta testers is crucial to the success of any beta test, but it can be especially challenging when running tests for B2B (business to business) products. B2B products need customer validation just as much (if not more) as B2C products, but it can be incredibly challenging to get good feedback from people […]

Giving Your Testers a Warm Welcome

Test Launch

Managing a beta test is like hosting a dinner party. Your beta testers are your guests and it’s your responsibility to make them feel welcome and at home so that they’re comfortable creating conversation with others, or in your case, sharing their honest feedback about your beta product. So, it’s important to start your beta […]

The Value of Your Tester Community

Community Management

In the spirit of Thanksgiving, we wanted to take a moment to talk about the power and value of your tester community and why they’re something you should be giving thanks for this week. Many companies are so focused on finding people for an individual beta test that they forget about the importance of building […]

Beta Testing Q&A on the Pragmatic Marketing Live Podcast

Test Management

After our recent webinar on using beta testing to give your product a competitive edge, the Pragmatic Marketing team invited our own Emily Hossellman onto their podcast to answer some follow-up questions.

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