Giving Your Testers a Warm Welcome
Managing a beta test is like hosting a dinner party. Your beta testers are your guests and it’s your responsibility to make them feel welcome and at home so that they’re comfortable creating conversation with others, or in your case, sharing their honest feedback about your beta product. So, it’s important to start your beta […]
Three Best Practices Every Beta Manager Should Embrace
As part of a team that helps develop pre-release testing strategies for everything from new mobile games to smart baby monitors, I’ve seen my fair share of challenges when figuring out the best way to gain customer validation for a new product. Personally, this is one of my favorite things about working at Centercode — […]
Webinar on Recruiting and Selecting Great Beta Testers
Did you miss this webinar? Not to worry — you can still download a recording of the webinar to watch later or share with your colleagues! Perhaps the most important aspect of any beta test is recruiting the right testers to use your beta product. After all, these testers will be tasked with volunteering their […]
Converting Your Beta Testers into Brand Evangelists
Brand evangelists can be a powerful force for your product. A brand evangelist is a customer who’s not only a big fan of you and the products you sell, but often makes it their mission to refer or recommend your products to everyone around them. Seeking out and cultivating as many brand evangelists as you […]
10 Reasons Why Your Recruitment Failed…and Why It Didn’t Have To
Let’s be honest, recruiting the right testers for your beta test isn’t the easiest thing in the world, especially if it’s your first time. Being able to know what makes a good tester and how to properly structure your recruitment strategy takes some practice. So it’s entirely possible that you’ve reached the end of your […]
Using Social Media for Beta Test Recruitment
Recruiting testers to a beta test is one of the biggest challenges beta managers face. After spending months getting a beta product off the ground, the last thing a beta manager wants to do is spend lots of time recruiting candidates to their test. Luckily, social media is a great tool for quickly recruiting quality […]
Developing a Good Qualification Survey for Your Beta Test
As part of your beta recruitment strategy, you’re going to need to develop a way to qualify your testers. This may sound like a simple task, but the truth is that it can be extremely difficult to round up the right people. Not everyone who displays interest in your test is going to be a […]
Using Personas and Vectors in Your Recruiting Strategy
Recruiting targeted beta testers is one of the most difficult aspects of beta testing. If your beta testers aren’t a true reflection of your target market, then you risk ending up with irrelevant and distracting feedback that could veer your product off course. This becomes even more difficult if you have a diverse market, or […]
Free Kit for Finding and Recruiting Great Beta Testers
The success, or failure, of every beta test relies heavily upon its team of beta testers. The right group of testers can provide a fire-hose of quality feedback with minimal time investment. On the other hand, the wrong testers will provide virtually nothing of value — despite endless begging and pleading on your end. Even […]
Announcing Betabound: A New Way to Find Great Beta Testers
Since Centercode’s early days we’ve had a community of amazing beta testers. They’ve helped our Managed Betas Team successfully test hundreds of diverse products for companies of all types. Our community has grown organically through word of mouth to nearly 90,000 beta testers. As we’ve grown, our testers have clamored for more products to test, […]
How Many Beta Testers Do I Need?
Read the updated version of this blog post. One of the most common roadblocks when beginning a beta test is determining the number of testers you need. An array of different factors can impact this decision. From the number of people internally designated to support the beta project to the number of customers you have, […]
10 Tips for Selecting Great Testers
For our third installment of the Beta Tips series we’re covering tester selection. At this point you’ve planned your beta test and you’ve recruited a large pool of people interested in testing your product. You know that your testers can make or break your beta, so how do you make sure the testers you select are top notch?
11 Tips for Recruiting Beta Candidates
This is the second installment of our Beta Tips blog series (first installment is here). Today we’re tackling recruiting beta candidates. If you want amazing beta testers, you need to start with a strong pool of candidates. These tips should help you recruit the right people and set the right expectations for your test.
Why Geography Matters in Beta Recruitment
We talked last week about where to find beta testers, but there’s another important “where” when it comes to beta recruitment. Where do your testers live? Geographic location is an oft-neglected factor in beta testing, but it can be critically important. So today, we’re going to look at situations in which where your testers live matters just as much as other demographic characteristics.
7 More Beta Tester Recruiting Sources
At Adobe, we’re always trying to introduce new testers into our prerelease program (that’s what we call beta). There are many benefits to getting new testers into each prerelease cycle. Not only are more testers expected to generate more feedback, they also increase the likelihood that your product is tested by people from different industries, geographies, profiles and with varied system configurations and expertise levels. The challenge for many beta managers, though, is where do these new testers come from? To help, here are 7 tips you can use to grow your tester community — many of which have worked very well for us.