What Should You Look for in the Ideal Beta Tester?
One of the most important facets of product testing is identifying and finding an audience that will help you make your products better. When planning a product test, perhaps the most vital question to ask when determining who will test your product is, whose feedback will be the most important to your product’s development?
Ask the Expert: Should I Add More Testers?
Is more testers always the best solution when you’re experiencing a dip in feedback? In this Ask the Expert series, Centercode’s Chris Rader weighs in on large tester teams: when they work, when they don’t, and how to manage when your stakeholders want to keep adding testers. Got a question you’d like to see on […]
Engagement Workshop: How to Recruit Enthusiastic Testers
What makes an ideal tester? It isn’t just the right demographic or technographic qualifications — though target market testers are essential to netting accurate and actionable insights. But there’s another factor that goes beyond looking the part on paper. That X-factor? It’s enthusiasm! Enthusiastic testers are game-changers when it comes to maintaining test participation throughout […]
How Many Beta Testers Do You Need?
100? 500? 12? The short answer is that it depends – but it’s probably not the number your stakeholders threw out on a whim. If this question is giving you a headache, you’re not alone. Determining how many beta testers you need for a given project is one of the most common headscratchers when planning […]
Finding Quality Beta Testers: Designing Your Ideal Tester Team
The relevancy of your feedback is one of the most crucial ingredients to your Beta Test. This means your tester team is the determining factor for its success or failure. For feedback to be relevant to your objectives, it has to come from true members of your target market. In Part Two of Finding Quality […]
Finding Quality Beta Testers: Developing a Solid Recruitment Plan
Beta Test success or failure is heavily impacted by its team of beta testers. If you’ve ever run a Beta Test with unqualified or disengaged test participants, then you know firsthand how their input (or lack thereof) squanders your resources and skews your results. By the same token, enthusiastic testers that accurately reflect your target […]
How to Collect Useful Feedback
Three out of four companies that deliver best-in-class customer experiences rely on customer feedback. If that isn’t a high enough commendation for the power of feedback, compare the high percentage of customer involvement in top performing companies to the low percentage in companies who routinely miss their mark, where only one in four use feedback. […]
4 Reasons to Include Installers in Your User Tests
Customer Validation (CV) doesn’t always begin and end with customers. While they may not be your target market in the conventional sense, installers play a key role in the retention and satisfaction rates for smart home products as less tech-savvy audiences bring more sophisticated gadgets into their living spaces. Devices like smart thermostats, connected security […]
The Definition of Useful Customer Feedback
Customer Validation relies on customer feedback to give you a better understanding of your target market and their experiences with your products. But not all feedback is created equal. Irrelevant, confusing, or incomplete feedback funnels valuable resources away from the feedback that can actually help you make meaningful product improvements and deliver value to the […]
The 3 Elements of Recruiting Testers
Getting users into your beta test is often one of the first big challenges of preparing to run your beta test. Once you’ve figured out who your ideal tester is (which should represent a diverse range of your target market), you’re going to have to start thinking about how you plan to onboard them into […]
Three Best Practices Every Beta Manager Should Embrace
As part of a team that helps develop pre-release testing strategies for everything from new mobile games to smart baby monitors, I’ve seen my fair share of challenges when figuring out the best way to gain customer validation for a new product. Personally, this is one of my favorite things about working at Centercode — […]
This is the Beta Test Pied Piper Should Have Run
Note: This is the second part of our spotlight on the most recent episodes of HBO’s “Silicon Valley”. If you haven’t yet, read part one: HBO’s “Silicon Valley” Shows Us Exactly Why You Need to Run a Decent Beta. If you’re continuing on, spoiler alert! Sunday night’s episode of “Silicon Valley” had Richard ready to […]
Webinar on Recruiting and Selecting Great Beta Testers
Did you miss this webinar? Not to worry — you can still download a recording of the webinar to watch later or share with your colleagues! Perhaps the most important aspect of any beta test is recruiting the right testers to use your beta product. After all, these testers will be tasked with volunteering their […]
Top 5 Ways to Increase Beta Test Confidentiality
When it comes to running private beta tests, maintaining confidentially among your testers is extremely important. No company wants valuable information about their product leaked to the public prematurely. That’s why we’ve chosen the top five simple best practices that can be used to significantly increase the security of your beta tests. We’d recommend taking […]
What’s An Energy Pool and What Role Does It Play in Beta?
So your beta test is almost ready to go. You’re in the process of securing your testers but you’re still trying to find the best way to think about recruitment as well as your feedback collection processes. Assessing potential testers can be tough. It’s also hard to know exactly how to engage testers in a […]