Ask the Expert: Should I Add More Testers?
Is more testers always the best solution when you’re experiencing a dip in feedback? In this Ask the Expert series, Centercode’s Chris Rader weighs in on large tester teams: when they work, when they don’t, and how to manage when your stakeholders want to keep adding testers. Got a question you’d like to see on […]
Engagement Workshop: How to Recruit Enthusiastic Testers
What makes an ideal tester? It isn’t just the right demographic or technographic qualifications — though target market testers are essential to netting accurate and actionable insights. But there’s another factor that goes beyond looking the part on paper. That X-factor? It’s enthusiasm! Enthusiastic testers are game-changers when it comes to maintaining test participation throughout […]
How Many Beta Testers Do You Need?
100? 500? 12? The short answer is that it depends – but it’s probably not the number your stakeholders threw out on a whim. If this question is giving you a headache, you’re not alone. Determining how many beta testers you need for a given project is one of the most common headscratchers when planning […]
Finding Quality Beta Testers: Designing Your Ideal Tester Team
The relevancy of your feedback is one of the most crucial ingredients to your Beta Test. This means your tester team is the determining factor for its success or failure. For feedback to be relevant to your objectives, it has to come from true members of your target market. In Part Two of Finding Quality […]
Finding Quality Beta Testers: Developing a Solid Recruitment Plan
Beta Test success or failure is heavily impacted by its team of beta testers. If you’ve ever run a Beta Test with unqualified or disengaged test participants, then you know firsthand how their input (or lack thereof) squanders your resources and skews your results. By the same token, enthusiastic testers that accurately reflect your target […]
How to Collect Useful Feedback
Three out of four companies that deliver best-in-class customer experiences rely on customer feedback. If that isn’t a high enough commendation for the power of feedback, compare the high percentage of customer involvement in top performing companies to the low percentage in companies who routinely miss their mark, where only one in four use feedback. […]