Why It Isn’t Enough to Be Data-Driven During Customer Testing
Data is a library of information. And like a library, the books inside are only useful to you if they're written in a language you understand. You...
4 Types of Feedback You’re Not Collecting (But Should Be!)
When most people think of "beta test feedback," they think of bug reports and feature requests. And they're not wrong — issues and ideas are a key...
How Customer Insights Are Shaping Tech for 2021
We've often described modern technology as highly sophisticated, highly connected, and continuously iterative. The rapid-fire changes of 2020 didn't...
Engagement Workshop: Identifying Tester Incompatibility
Low tester participation is a source of frustration for many Customer Validation professionals. You've invested hours into crafting creative test...
5 Tips for Cleaner, More Relevant Survey Data
Survey data is a crucial tool for understanding your target market's attitudes. In a Customer Validation (CV) project, it gives much-needed context...
How to Avoid Psychological Biases in Your Research
In a perfect world, all the data you collect from your surveys would be 100% unbiased. But I don't have to tell you that's not the world we live in....
