5 Tips for Cleaner, More Relevant Survey Data

Test Strategy
16 Oct 2019
Survey data is a crucial tool for understanding your target market's attitudes. In a Customer Validation (CV) project, it gives much-needed context...

How to Avoid Psychological Biases in Your Research

Product Development
08 Oct 2019
In a perfect world, all the data you collect from your surveys would be 100% unbiased. But I don't have to tell you that's not the world we live in....

Product Questions to Ask Customers Across the Product Life Cycle

Product Development
17 Sep 2019
In product development, timing is everything. The type of customer-driven product questions you ask, when you ask them, and the kind of customer...

4 Feedback Disciplines All Product Managers Should Know

Product Development
10 Sep 2019
Back in the day, there were fewer formalized types of customer feedback. Product managers would wait weeks or even months for feedback to trickle in...

Thinking Like a Researcher: First Steps for Product Managers

Product Development
03 Sep 2019
Being a product manager means getting asked a lot of questions. Being a great product manager? That means asking a lot of questions in return. The...

Are you getting these 3 critical things from your customer feedback?

Product Development
15 Jul 2019
When it comes to soliciting pre-release customer feedback, most teams focus on one thing: bugs. Understandably so - a buggy product in a competitive...