How Customer Insights Are Shaping Tech for 2021

Product Development
08 Jan 2021
We've often described modern technology as highly sophisticated, highly connected, and continuously iterative. The rapid-fire changes of 2020 didn't...

Engagement Workshop: Identifying Tester Incompatibility

Test Management
04 Mar 2020
Low tester participation is a source of frustration for many Customer Validation professionals. You've invested hours into crafting creative test...

5 Tips for Cleaner, More Relevant Survey Data

Test Strategy
16 Oct 2019
Survey data is a crucial tool for understanding your target market's attitudes. In a Customer Validation (CV) project, it gives much-needed context...

How to Avoid Psychological Biases in Your Research

Product Development
08 Oct 2019
In a perfect world, all the data you collect from your surveys would be 100% unbiased. But I don't have to tell you that's not the world we live in....

Product Questions to Ask Customers Across the Product Life Cycle

Product Development
17 Sep 2019
In product development, timing is everything. The type of customer-driven product questions you ask, when you ask them, and the kind of customer...

4 Feedback Disciplines All Product Managers Should Know

Product Development
10 Sep 2019
Back in the day, there were fewer formalized types of customer feedback. Product managers would wait weeks or even months for feedback to trickle in...