Using Personas and Vectors in Your Recruiting Strategy

Test Planning
17 Jul 2014
Recruiting targeted beta testers is one of the most difficult aspects of beta testing. If your beta testers aren't a true reflection of your target...

Should Employees, Friends, & Family Be Your Beta Testers?

Test Planning
29 May 2014
Whether you're a small company running your first beta test, or a big company with an established beta program humming along, beta tester recruitment...

Improving Your Beta Program with Personas

Test Planning
07 Jul 2011
Personas are a big part of product marketing, but they're generally underutilized in beta testing. We have some clients who've carried personas into...