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When it comes to running private beta tests, maintaining confidentially among your testers is extremely important. No company wants valuable information about their product leaked to the public prematurely. That’s why we’ve chosen the top five simple best practices that can be used to significantly increase the security of your beta tests. We’d recommend taking […]
In a very fundamental way, feedback is the lifeblood of a beta test. If your beta test doesn’t garner good feedback it’ll be considered a failure. However, if you can collect a lot of relevant feedback your beta test will be a resounding success. Knowing the best processes to collect the right feedback from your […]
So your beta test is almost ready to go. You’re in the process of securing your testers but you’re still trying to find the best way to think about recruitment as well as your feedback collection processes. Assessing potential testers can be tough. It’s also hard to know exactly how to engage testers in a […]
Let’s be honest, recruiting the right testers for your beta test isn’t the easiest thing in the world, especially if it’s your first time. Being able to know what makes a good tester and how to properly structure your recruitment strategy takes some practice. So it’s entirely possible that you’ve reached the end of your […]
Last week, we discussed how to determine if your product would make a good incentive for your beta testers. As you discovered, giving your testers the product as their reward isn’t always feasible or sufficient. This week, we’ll take a look at other incentives you can give to your tester team if your product isn’t […]
Picking the right incentive will make a big difference in the success of your beta test. In last week’s post, we discussed the factors to consider when selecting an incentive for your beta testers. This week we’re covering how to determine whether your product is the right incentive for your beta test. For many tests, […]
Think of beta test incentives as the proverbial carrot on the stick for your testers. Since beta testers are (almost always) unpaid volunteers, incentives are key to encouraging them to see your test through to the end. Picking the best incentive, however, can be a challenge. The goal is to give testers something they actually […]
Recruiting testers to a beta test is one of the biggest challenges beta managers face. After spending months getting a beta product off the ground, the last thing a beta manager wants to do is spend lots of time recruiting candidates to their test. Luckily, social media is a great tool for quickly recruiting quality […]
For founders, running a beta test is a thrilling and terrifying time. You’ve put blood, sweat, and tears into making your idea into a real product and this is the first time that product is going to be hands of real customers. It’s the big moment where you’ll discover if people like your product as […]