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Beta testing has a lot of terminology. Those familiar with beta throw around terms like beta applicant, feedback loop, and test platform because we use these terms every day. However, it’s important to make sure that for members of your team that don’t manage betas day-in and day-out, there’s an agreed upon set of terms […]
The single biggest challenge of nearly every beta test is participant engagement. Typical beta tests have very low participation rates (20-30%), meaning over 2/3 of the testers simply walk away with the product or gift at the end without giving any feedback. As part of our Managed Beta Tests, we promise our clients that they’ll […]
We’re going to delve into the differences between public and private beta tests to clear up some of the misconceptions and help you devise a beta strategy that makes the most sense for your product. We’ve also written a free whitepaper that walks you through planning a successful public beta test. For now, let’s start with the basics.
Beta testing has many different moving parts. With so many pieces, it can be difficult to keep everything in perspective. We’re putting together a series that looks at the roles of different activities and functions in beta testing, so you can make the most of everything beta has to offer. This first post will look at the important, but often misunderstood, role feature requests play in beta.
Beta testing can be a great tool for understanding how your customers interact with your product, but the usefulness of beta testing doesn’t have to stop there. You can also use your beta community, tools, and expertise to conduct competitive research on other products in your market. This is an easy way to get an in-depth view of how customers use your competitor’s product and how it stacks up against your own.
No technology product operates in a vacuum these days. No matter what type of product you’re developing, your product requires some other piece of technology to function properly. Understanding your testers’ environments and how your product behaves in them is fundamental to a beta test. If you’re testing a mobile app, you need to know […]
We’re a guest author today on the On Product Management blog. Our post takes a look at how to know when you’re ready for beta and includes checklists to help determine product, team, and tester readiness. Big thank you to the On Product Management team for letting us visit! Check out the post now!
As a beta manager you want to get as much relevant feedback from each tester as you can. Incentivizing and rewarding testers for their participation is a key part of getting that feedback. As a result, it can be tempting to attach a dollar amount to specific types of feedback, giving testers cash for each critical bug or for completing all of your requirements.
There’s a wide variety of activities your beta testers are more than willing to do to help improve your product. The activities that make the most sense for your test will vary based on your product and objectives, but here are ten of the most common ones (spoiler alert: bug reports are just the tip of the iceberg!).