What is a product brief?
A product brief is a document that outlines your product goals, requirements, and strategies for team members, stakeholders, and executives. It is a useful tool that allows product managers to jot down their ideas on product strategy at a high level and work through some of the details. Not only does it help product managers get in the right headspace for executing their vision for the product, but it's an effective way to keep team members aligned.
What is included in a product brief?
To effectively communicate your vision for a product you'll need to answer a handful of questions and include them in your brief.
- Which user problem(s) will the product solve?
- How are users solving this problem currently? Who are your competitors?
- What is the product concept or idea? Why is the product important?
- What are the use cases and features of this solution?
- What is the schedule or timeline for building this product?
- What is the definition of success and how will it be measured?
When is the product brief created?
Typically, the product brief is created during the ideation phase of product development. But if you're farther along and don't have a product brief yet, you're still likely to benefit from the exercise of creating one. Having the brief earlier in the process helps drive a unified vision of the product from start to finish, and it's a way to document how the product vision changed along the way.
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