How Final Draft Evolved Their Beta Program
Pete D'Alessandro from Cast & Crew breaks down how he elevated his beta program with Centercode.
How to Optimize Beta Tests with Lindsay Brown at Square
Lindsay Brown @ Square breaks down what you need to optimize your beta tests for maximum results.
Advice from a Beta Testing Pioneer
Centercode co-founder and Sr. Test Manager Mike Fine discusses his years in beta testing and expert tips for success.
Our Most Popular Beta Testing Resources of 2016
Beta testing can be daunting, so throughout the year we publish valuable tools and resources that can help ease many of the challenges. From blog posts and case studies to in-depth whitepapers and eBooks, we provide customer validation advice and best practices for companies big and small, no matter what product you’re launching. So if […]
Beta Testing Q&A on the Pragmatic Marketing Live Podcast
After our recent webinar on using beta testing to give your product a competitive edge, the Pragmatic Marketing team invited our own Emily Hossellman onto their podcast to answer some follow-up questions.
Don’t Be Afraid to Call it ‘Beta’
Being in beta isn’t bad. In fact, it’s an exciting (and necessary) step towards a successful product launch. Every day, product developers request their beta tests to be featured on Betabound, which is Centercode’s community of 150,000 beta testers. One of the requirements of being featured on Betabound is for a product’s website to identify […]
Beta 101 Podcast with Pragmatic Live
Running a successful beta test isn’t easy, but it doesn’t have to be overwhelming either. Emily Hossellman, Centercode’s director of marketing, guest stars on Pragmatic Marketing’s podcast to talk about some of the essentials and best practices of running a successful beta test.
An Introduction to Beta Testing Products
You’re a product manager for a soon to be released product and you want to make sure it’s completely ready for release. You’ve heard about beta testing before but you’ve never managed or participated in one. In fact, the more you think about it, the more you realize how little you know about beta testing. […]
Crafting a Strong Beta Test Proposal
Beta testing is an exciting phase for any product, but convincing your management team to run a beta test can be tricky — especially if you feel like you’re the only one advocating for beta testing. The key is to build a well-researched, objective, and comprehensive plan to present to your key decision makers. Below […]
What You Need to Know About Software Beta Tests
Different types of products require different beta testing strategies. From hardware to software to mobile apps to video games, each product will need a unique plan of action in order to run a good beta test. Our What You Need to Know series goes through the unique challenges for each type of beta test and […]
Our Most Popular Beta Testing Resources of 2014
Throughout the year, we’re constantly publishing valuable resources, tools, and information to help you run better beta tests. From our whitepapers to our case studies to our blog posts, we aim to provide a variety of beta testing advice no matter what product you’re launching, job title you hold, or industry you’re in. In case […]
How IBM and Google Shaped the Term “Beta”
At Centercode we use the term “beta” countless times every day. We realized that even though we use it so much, we’d never taken a moment to step back and consider where it came from. So we thought it would be nice to take a moment to look at how the term beta has developed […]
Our Most Popular Beta Management Resources of 2013
We add a lot of new resources to our library and our blog throughout the year. Over time, some rise to the top, so we’ve put together the winners from 2013. If you’re new to our site (or just looking for the best advice we’ve shared so far) these popular pieces would be a great […]
New Resource: Beta Test Management Glossary
Beta testing has a lot of terminology. Those familiar with beta throw around terms like beta applicant, feedback loop, and test platform because we use these terms every day. However, it’s important to make sure that for members of your team that don’t manage betas day-in and day-out, there’s an agreed upon set of terms […]
13 Tips for Communicating with Testers
How you communicate with your testers has a huge impact on the success of your beta. If you don’t communicate clearly or often enough you risk alienating or confusing your testers. On the other hand, if you communicate too much you could frustrate testers with your constant micromanaging. Both scenarios depress tester participation and limit feedback. We’ve put together some tips to help you find a balance as you communicate with your testers, and some of the tips aren’t what you’d expect!