Mobile Beta Test Planning Tactics and Strategies
When a mobile app is sluggish, unresponsive, or difficult to use, one of two things is likely to happen. One, it gets buried on a screen full of other apps and forgotten about. Or two, long press and uninstall. If your company is like most organizations, there’s a team running a mobile beta test to […]
Three Factors for Finding the Right Beta Test Length
A successful Beta Test is not only about presenting your stakeholders with a well-rounded plan. It’s about setting their expectations, then knocking those expectations out of the park. A big part of that depends on setting the right test length. Test length defines the scale of your project. It helps you focus on what you […]
3 Reasons Why You Shouldn’t Combine Customer Test Methods
When it comes to running a Customer Validation test, many professionals convince themselves that they can net all the results they need with one research methodology – trying to “kill two birds with one stone.” But combining Alpha, Beta, and Field Testing methods into a single test where actually two, even three different tests are […]
What Needs to Be in Your Beta Plan
Every successful beta test starts with a great plan. Our software and hardware beta test planning kits are designed for larger teams with dedicated resources to get their beta test off the ground. So we wanted to share the very basics of what needs to be in your beta test plan — designed for smaller […]
What to Consider When Planning Your Beta Test Incentives
Think of beta test incentives as the proverbial carrot on the stick for your testers. Since beta testers are (almost always) unpaid volunteers, incentives are key to encouraging them to see your test through to the end. Picking the best incentive, however, can be a challenge. The goal is to give testers something they actually […]
How Long Should My Beta Test Be?
Read the updated version of this blog post. During the early stages of planning a beta project, one of the first questions people ask is, “How long should my beta test be?” Usually, this question is followed by, “How many beta testers do I need?” While it’s understandable that scoping the number of testers and […]
Tips for Tackling Agile Beta Testing
Many software companies are switching from traditional development methods to agile development. Agile development is an iterative methodology, focused on incremental software development rather than longer, more regimented development lifecycles. Agile development is rapid and flexible, and therefore requires a beta testing approach that is rapid and flexible as well. To align with the tenets […]
4 Tips for Dealing with Scheduling
In beta testing, your schedule can be a moving target. One little slip can throw your whole beta plan off track, leaving you with a pool of anxious beta testers and looming deadlines. In this installment of the Beta Tips series, we’ve put together some tips for managing beta schedules and delays.
Introducing the Beta Test ROI Kit
Today we’re excited to release a free kit that focuses on the ROI (return on investment) of beta testing. Despite being such an important topic in terms of proving value, determining budget, and justifying expenditures, beta test ROI has gotten a bad rap as a near-impossible calculation. It’s understandable, since the lack of tools or discussions on the subject left people to reinvent the wheel each time. However, those dark days are gone with the release of Centercode’s Beta ROI whitepaper, calculator, and video tour.
5 Big Picture Beta Test Planning Tips
With the release of our software and hardware beta test planning kits, there’s been a lot of focus on beta planning details recently. So we thought this would be a good time to step back and take a look at the big picture. After all, what good is all that time spent on planning if you can’t see the forest for the trees? These five big picture tips, taken from our free resource 100 Tips for Better Beta Tests, will help you approach beta planning with the necessary perspective.
Can a One-Week Beta Test Still Be Effective?
People frequently ask us if there’s a minimum length for a beta test. Like many things in life, it depends. If there’s one constant, though, it’s that a one-week beta test is just too short. By understanding why that’s true, you’ll have a better idea of how long your next beta test needs to be. So, today we’re discussing 5 inherent challenges of a one-week beta test.