Jedi vs Sith: Mastering Beta Testing with Star Wars Wisdom
On May the Fourth, discover the do's and don'ts of effective beta test management by embracing the wisdom of the Jedi philosophy while avoiding the pitfalls of the Sith mentality in this specially themed post for Star Wars Day.
6 Must-Have Components of a Beta Test Workspace
Discover the six essential components of an effective beta test workspace that fosters tester engagement, streamlines feedback management, and ultimately enhances your product's market readiness.
Best Practices for Beta Test Reporting (with Template!)
When reporting on a beta test, it can be challenging to make sense of the data and difficult to know what information to report on or take action on. By following best practices for beta test reporting and using standardized templates, you can ensure that you're gathering the information you need to make informed decisions and improve your product.
Maximize Beta Tester Engagement with Strong Communication (with Examples!)
Effective communication is crucial for the success of any beta test. If you’re stuck or just want some best practices, dive into these tips and examples to help you write the best weekly announcement emails your beta testers have ever read.
Incentivizing Beta Testers to Improve Participation and Feedback Quality
Incentivizing beta testers can not only increase the number of participants, but also the quality and depth of their feedback.
How to Decrease Beta Testing Costs by 40%
When you’re looking to shave costs anywhere you can, quality is the one thing you can’t afford to cut. It’s the number one objective driving your product’s success. But ensuring high quality is expensive. You need thorough test coverage before release — that is, you need to see how your product’s features and functions perform […]
3 Essential Community Management Tips from Microsoft’s Dona Sarkar
In this second post of our two-part interview with Dona Sarkar, leader of the Windows Insider program, she unpacks several community management tips for beta program executives, product managers, and other people responsible for Customer Validation. While your community may not be at the scope and scale of Dona’s program at Microsoft (and not many […]
AI and the Future of Testing
Whether it’s the rise of AI, CI/CD, or DevOps, the lines between testing and development are blurring. But as testing methodologies evolve and bleed into development, professional testers are questioning how this evolution will affect their role in product development. In our interview with Jason Arbon, CEO of Test.ai, we dive deeper into the future […]
How to Choose the Right Beta Testing Tools and Features
Imagine building a birdhouse out of a 100 lb block of wood with only a set of instructions and a handsaw. Too easy? How about this one: imagine running a community of 1,000 active testers when your only beta testing tools are Excel and Outlook. That one might be a little more challenging (and more […]
Beta Testing Success in 5 Steps
Centercode has been running beta tests for over 18 years. That’s why we can say this on good authority: beta testing isn’t easy. For one, there is no “one size fits all” formula that works for every product, every company, or every customer. Like a suit, your beta testing strategy needs to be tailored to […]
Three Common Beta Testing Tools That Eat Up Test Managers’ Time
The results of the 2018 Customer Validation Industry Survey backed up what we already knew: time is a precious commodity that test managers don’t have a lot of. Responses from over 300 companies showed how and where today’s testing professionals are spending their time. In particular, it revealed how the Beta Testing tools they use […]
How to Collect Useful Feedback
Three out of four companies that deliver best-in-class customer experiences rely on customer feedback. If that isn’t a high enough commendation for the power of feedback, compare the high percentage of customer involvement in top performing companies to the low percentage in companies who routinely miss their mark, where only one in four use feedback. […]
What Makes a Great Test Manager?
For organizations that run and manage their own Alpha, Beta, and Field Tests, the Customer Validation Team plays a vital role in product development. As the liaison between testers and product teams, their recommendations enable the customer-driven decision-making that increases product success. This is especially true of the Test Manager, who handles this customer testing […]
4 Tips for Building Great Beta Surveys
One of the most important tools a beta team has at their disposal are surveys. An effective survey can help a team qualify testers, obtain user insights, and quantify tester attitudes during the test. Surveys can even be an effective way to increase participation with your beta testers. A poorly constructed survey, however, can have […]
6 Tips for Managing Your Hardware Test
Once you’ve planned and kicked off your hardware test, you need to focus on managing your test day-to-day. Hardware tests usually have small tester teams, so you need best practices in place to help you maximize the contribution of each of your testers. Your testers’ initial excitement will begin to die down after kickoff and […]