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Building the Testing Experience

Beta Testing Q&A on the Pragmatic Marketing Live Podcast

Test Management

After our recent webinar on using beta testing to give your product a competitive edge, the Pragmatic Marketing team invited our own Emily Hossellman onto their podcast to answer some follow-up questions.

Converting Your Beta Testers into Brand Evangelists

Test Launch

Brand evangelists can be a powerful force for your product. A brand evangelist is a customer who’s not only a big fan of you and the products you sell, but often makes it their mission to refer or recommend your products to everyone around them. Seeking out and cultivating as many brand evangelists as you […]

6 Tips for Managing Your Hardware Test

Test Management

Once you’ve planned and kicked off your hardware test, you need to focus on managing your test day-to-day. Hardware tests usually have small tester teams, so you need best practices in place to help you maximize the contribution of each of your testers. Your testers’ initial excitement will begin to die down after kickoff and […]

Building a Rewarding Testing Experience: After Your Test is Over

Test Closure

In this final installment of our Building a Rewarding Testing Experience series, we’ll finish off with what to do when your testing phase has come to a close. Be sure to check out our first and second installments of the series to get yourself up to speed with tips for before and during your test. […]

Building a Rewarding Testing Experience: During Your Beta Test

Test Management

In the second installment of our Building the Experience series, we’re delving into the measures you should take during your test in order to maximize participation by giving your testers a rewarding testing experience. If you’d like a refresher on what to do before your test begins to set the right tone, be sure to […]

Building a Rewarding Testing Experience: Before Your Test Begins

Test Planning

This is the first installment of our three part series about building a rewarding testing experience. In order to maximize the engagement of your beta testers, you need to incentivize them to participate in your beta test. A big part of incentivizing your testers is creating a naturally rewarding beta testing experience that makes them […]

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