What Are The Different Types of Customer Feedback?
Explore the four types of customer feedback and using them to enhance your product and build brand loyalty.
4 Types of Feedback You’re Not Collecting (But Should Be!)
When most people think of “beta test feedback,” they think of bug reports and feature requests. And they’re not wrong — issues and ideas are a key component to a successful pre-release customer test. But they aren’t the only way that test managers should be collecting feedback during beta. With a targeted group of candidates […]
3 Reasons Feedback Management Is Taking Up Too Much of Your Time
A report from the Centercode Research Team found more evidence linking to challenges we as Customer Validation (CV) professionals already know — it takes too much time to get useful feedback. Whether it’s the quality, the lack of coverage, low volume, or simply the effort it demands, more than half of CV professionals reported issues […]
Signs You Are Giving Your Stakeholders Too Much Feedback
It’s hard to figure out which data to present to your stakeholders. It’s even harder when you’re sharing the results from your Customer Validation (CV) tests, which return lots of valuable product information and customer insights. A background in research or data analysis is immensely helpful, but it’s no silver bullet for conveying the most […]
The #1 Mistake to Avoid When You’re Writing Surveys
Here you are, running another Customer Validation (CV) survey. Your survey is packed full of questions that will yield meaningful product insights, like “What issues are you encountering?” and “What do you like most about the product?” You’ve scanned for signs of psychological bias. You’ve recruited targeted survey-takers, participation is high, and feedback is rolling […]
6 Steps to Recruiting Participants for User Research
What’s the secret to obtaining high-quality user feedback? Whether you’re gathering input for a usability test, a focus group, Customer Validation, or another form of user research, finding and recruiting quality participants makes a world of difference to the quality of your feedback. Keep reading to learn how to turn people from your target market […]
How to Craft Task Scenarios Like a Pro
One of the biggest challenges of managing feedback is organizing it. This isn’t news to most test managers. When the bulk of prioritization happens on the back-end of a test, it can create a massive time sink. That’s why using task scenarios to organize feedback on the front-end of the test comes in handy. Task […]
How to Collect Useful Feedback
Three out of four companies that deliver best-in-class customer experiences rely on customer feedback. If that isn’t a high enough commendation for the power of feedback, compare the high percentage of customer involvement in top performing companies to the low percentage in companies who routinely miss their mark, where only one in four use feedback. […]
How to Optimize Customer Testing for A/V Product Development
The best way to ensure your A/V product development efforts hit the mark is to bring your customers into the development process as early as possible. But with a growing customer base for home entertainment devices and an increasing number of features and product areas that could benefit from customer feedback, how can you ensure […]
4 Reasons to Include Installers in Your User Tests
Customer Validation (CV) doesn’t always begin and end with customers. While they may not be your target market in the conventional sense, installers play a key role in the retention and satisfaction rates for smart home products as less tech-savvy audiences bring more sophisticated gadgets into their living spaces. Devices like smart thermostats, connected security […]
Focusing Your Energy with User Feedback Scoring
It’s no secret that product success depends on your ability to prioritize your project goals and implement customer feedback into the final version of your product – which is exactly why the results of your Customer Validation efforts are so critical to improving user experience. But recognizing the value of customer feedback and having reliable […]
The Definition of Useful Customer Feedback
Customer Validation relies on customer feedback to give you a better understanding of your target market and their experiences with your products. But not all feedback is created equal. Irrelevant, confusing, or incomplete feedback funnels valuable resources away from the feedback that can actually help you make meaningful product improvements and deliver value to the […]
Why You Should Include Feature Requests as a Feedback Type
Beta is often the earliest opportunity potential customers have to use your product, and it’s a great opportunity to collect their ideas beyond the usability aspects of your product. While bug reports and surveys are essential to every beta test, feature requests can play a vital role as well. Unfortunately, many product teams are hesitant […]
How Do I Make Stakeholders Care About My Beta Feedback?
You put a lot of time and effort into collecting actionable feedback during your beta test. This feedback not only has the power to improve the quality of your product, but can positively impact the entire customer experience — ultimately helping you release a better, more successful product. But that will only happen if your […]
What Makes Feedback Actionable?
We talk a lot about the importance of “actionable feedback” here at Centercode, and that’s because not all feedback collected during beta testing is actually useful. Oftentimes, companies will throw up a feedback form and then get buried under the avalanche of unorganized feedback that comes rushing back. They’ll try to sift through it, but […]