Paul Chen - Testing With All Audiences, Sentiment, and What Customers Value
In this episode, Mattel's Paul Chen dives into his past experience at Microsoft with the Surface product launch and demonstrates his passion for developing and designing products to help the next generation explore the wonders of childhood.
20 Tips from 20 Years of Centercode
Since Centercode was founded back in 2001, we've learned a lot about what goes into becoming a highly skilled and competent user testing professional. Experience is a great teacher after all! What's even better is you don't have to work in the field for 20 years to benefit from our two decades of insights.
How to Build and Release Perfected Products
What makes a product perfect? Your answer might depend on the role you play in product development. If you’re all about quality, you might describe perfection as a product that aces all its test scripts and doesn’t surprise you with bugs once it’s in the field. If your focus is UX, you might call a […]
Are you getting these 3 critical things from your customer feedback?
When it comes to soliciting pre-release customer feedback, most teams focus on one thing: bugs. Understandably so – a buggy product in a competitive marketplace is kryptonite to a successful launch. But while the focus on bugs isn’t misplaced, you should know that your users – whether you’re soliciting customer feedback through surveys, crowdsourced testing, […]
Closing the Customer Feedback Loop
Whether it comes early in the development lifecycle, right before launch, or between releases, customer feedback is vital to understanding what your target market wants and expects. Any time you talk directly with your market, it reveals incredible insights. That’s why carving out a process for collecting, reviewing, responding to, and taking action on feedback […]
Come See Us at Enterprise UX
The Centercode team will be heading to San Francisco June 8th and 9th as a proud sponsor of Enterprise UX where we’ll be showcasing our customer validation management solutions. The event brings together designers, engineers, developers, and product managers to discuss innovations in enterprise software user experience. This year’s event will focus on four themes: […]
CEO Luke Freiler to Speak at the CONNECTIONS Conference
For the second year in a row, Centercode is headed to the Park Associates’ CONNECTIONS Conference May 23rd-25th in San Francisco, CA! Bringing together market research, analysis, and industry insight, CONNECTIONS continues to stand out as the premier connected home event, hosting over 700 executives and thought leaders in the IoT industry. This year’s presentations […]
Webinars on Competitive Testing and Goal Setting
Did you miss these webinars? Not to worry — you can still download a recording of the Setting the Right Goals for Your Beta Test webinar and watch the How Betas Give You a Competitive Edge webinar on Pragmatic Marketing’s website. Since it’s back to school season, we have a special treat for you — […]
Come See Us at the IoT Evolution Expo
Centercode is heading to Las Vegas next week, July 12-14, for the IoT Evolution Expo. We’ll be showcasing the Centercode platform and our beta test management solutions for Internet of Things (IoT) products. “Beta testing is becoming more crucial than ever to the IoT product development process,” says Centercode’s Director of Marketing Emily Hossellman. “Between […]