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Delta is the next generation of beta testing, leveraging Centercode technology to automate time consuming tasks while increasing user engagement and test results.
What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development? This guide has all the answers.
Learn to create research-based profiles that reveal user goals, behaviors, and pain points to inform product decisions.
Turn feedback into action with a simple framework for telling powerful stories through customer validation data.
Tune in to hear Pete D'Alessandro emphasize user-focused and agile product management and the importance of beta.
Recruiting targeted beta testers is one of the most difficult aspects of beta testing. If your beta testers aren’t a true reflection of your target market, then you risk ending up with irrelevant and distracting feedback that could veer your product off course. This becomes even more difficult if you have a diverse market, or […]
Whether you’re a small company running your first beta test, or a big company with an established beta program humming along, beta tester recruitment and selection is one of the toughest challenges of beta testing. Finding the right people, getting them interested, and qualifying them for your beta test can be an incredibly time-consuming task. […]
Personas are a big part of product marketing, but they’re generally underutilized in beta testing. We have some clients who’ve carried personas into their beta programs, but they’re in the minority. On the other hand, they’re a very successful minority. So, in this blog post, we’re exploring ways that you can apply customer persona techniques to help improve your next beta test.
