Using Personas and Vectors in Your Recruiting Strategy
Recruiting targeted beta testers is one of the most difficult aspects of beta testing. If your beta testers aren’t a true reflection of your target market, then you risk ending up with irrelevant and distracting feedback that could veer your product off course. This becomes even more difficult if you have a diverse market, or […]
Should Employees, Friends, & Family Be Your Beta Testers?
Whether you’re a small company running your first beta test, or a big company with an established beta program humming along, beta tester recruitment and selection is one of the toughest challenges of beta testing. Finding the right people, getting them interested, and qualifying them for your beta test can be an incredibly time-consuming task. […]
Improving Your Beta Program with Personas
Personas are a big part of product marketing, but they’re generally underutilized in beta testing. We have some clients who’ve carried personas into their beta programs, but they’re in the minority. On the other hand, they’re a very successful minority. So, in this blog post, we’re exploring ways that you can apply customer persona techniques to help improve your next beta test.