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Product Launch

Customer Loyalty Insights from Early Adopters

Product Development

It's no secret that customer loyalty is crucial for any business. Not only is it more cost-effective to retain existing customers, but loyal customers also tend to spend more and recommend your company to others.

Three Tips for Being Resourceful with Delta Testing During Recession

Test Strategy

Being resourceful with what you have by taking something sour and turning it into something sweet will help you overcome difficulties that you may be faced with when it comes to your next product launch.

How to Get a Top Rating from Consumer Reports

Product Development

Every year, Consumer Reports tests thousands of products — from cars, to laptops, to WIFI-enabled speakers and appliances — and grades them on a scale of 0 to 100. A trusted source of unbiased product testing, their mission is to make it easier for consumers to make well-informed buying decisions. And it’s as helpful to […]

How Real-World Product Testing Combats Bias in Tech

Product Development

In early June of 2020, tech giant IBM announced they will stop offering facial recognition software until further anti-bias testing has been conducted. “IBM firmly opposes and will not condone the uses of any technology, including facial recognition technology offered by other vendors, for mass surveillance, racial profiling, [or] violations of basic human rights and […]

How Technology Drives the Evolution of Beta Testing

Product Development

We may associate the idea of beta testing with Google, Microsoft, video games, and other tech with roots in the late 20th century, but IBM cemented “beta” as far back as the 1950s. The Director of Betabound, Brad Day, wrote about the history of beta. To paraphrase him: IBM referred to testing feature complete products […]

3 Components of a Successful Trade Show Announcement

Product Development

Planning on doing a trade show announcement for your newest product? You’re definitely not alone. The buzz surrounding tech events like CES, IFA, and CEDIA (to name a few) makes them incredibly effective venues for product announcements. CEDIA 2017, for instance, had over 70% of its exhibitors launch a product, and saw more than 20,000 […]

The 3 Most Important Product Testing Issues for Today’s CMOs

Leader Insights

Recently, I attended the 2018 Customer Validation Conference in southern California, where product testing experts from B2B and B2C companies (including Autodesk, Tableau, Test Fairy, FitBit, and GoPro) shared tips and lessons learned from the forefront of product development and testing. Below are the three key takeaways that I learned at the conference – and […]

3 Important Challenges Facing Today’s IoT Products

Product Development

IoT devices of all types – from smart speakers and smart locks to fitness wearables, thermostats, and home security systems – are becoming more and more prevalent in today’s market, but releasing products like these comes with a specific set of obstacles. In particular, it’s crucial to address three very important challenges that face IoT […]

The Five W’s of Field Testing

Test Strategy

In last week’s webinar, we showed you how to run efficient Field Tests and how this last stage in

Check Out These Upcoming Centercode Events!

Events

We’ve got some exciting events coming up in the next few months. From networking events to webinars and conferences, we’re hitting the ground running to spread the word and teach product teams about Customer Validation. Join us at one of our webinars and let us know if you’ll be at any of these events. We’d […]

The Five W’s of Beta Testing

Test Strategy

In part three of our Customer Validation webinar series, we discussed Beta Testing and the importance of assessing customer satisfaction with your entire product experience. If you missed the webinar, here are the major takeaways to help you plan and run an effective Beta Test. What is Beta Testing? Beta Testing is the second (and […]

The Five W’s of Alpha Testing

Test Strategy

Most companies run Beta Tests, but it’s important to fix critical real-world issues before putting your products in the hands of Beta users, and eventually your customers. Alpha Tests provide an opportunity to get your products into real user environments with technical users who can help you identify and prioritize bugs. Here’s a rundown of […]

Catch Us at an Upcoming Event!

Events

With summer coming to an end, event season is back in full swing and the Centercode team is ready to hit the road! In September we’ll be traveling up and down the California coast meeting with customers, sharing Customer Validation best practices, and helping teams get ready for their next big product release. In addition, […]

The Five W's of Customer Validation Testing

Product Development

It’s easy to tell customers that a product will solve their problems. It’s much harder to deliver a product that follows through on your promise – and there are millions of unsuccessful products to prove it. With market competitiveness hinging on the delivery of more powerful and reliable solutions, companies rely on Customer Validation to […]

Webinar on What is Customer Validation

Events

Did you miss this webinar? Not to worry — you can still download a recording of the webinar to watch later or share with your colleagues! In today’s world, technology products succeed or fail faster than ever before. Users want a product that not only adds value to their everyday lives, but creates a delightful, […]

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