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Product Reviews

How to Get a Top Rating from Consumer Reports

Product Development

Every year, Consumer Reports tests thousands of products — from cars, to laptops, to WIFI-enabled speakers and appliances — and grades them on a scale of 0 to 100. A trusted source of unbiased product testing, their mission is to make it easier for consumers to make well-informed buying decisions. And it’s as helpful to […]

You Can’t Hide a Bad Product Behind Paid Reviews

Test Planning

Research shows that 61% of customers read online reviews before making purchase decisions, and having a slightly higher star rating can mean dramatically higher sales for products. So it’s no surprise that companies have started paying a lot of attention to their online product reviews. This week Amazon announced a major change to their review […]

Understanding Ongoing and Directed Feedback

Test Management

In a very fundamental way, feedback is the lifeblood of a beta test. If your beta test doesn’t garner good feedback it’ll be considered a failure. However, if you can collect a lot of relevant feedback your beta test will be a resounding success. Knowing the best processes to collect the right feedback from your […]

Collecting Mock Product Reviews During Beta

Test Management

There are a variety of activities you can ask your testers to participate in during beta. While things like bugs and feature requests may spring to mind first, it’s important to get creative about the kinds of feedback you collect so you can get the most value out of your test. One activity we’ve found […]

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