Centercode Project Kickoff Dashboard: Take the Guessing Out of Configuring Your Next Test
I’m willing to bet that you’ve experienced “writer’s block” before. I’d be lying to say that I have not, because I just did. As I sat down to write about Centercode’s new Project Kickoff Dashboard, I was struggling to come up with where to begin.
How Delta Testing Uses Atomic Habits to Promote Data-Driven Decisions
“You do not rise to the level of your goals. You fall to the level of your systems.” This quote from Atomic Habits, by best-selling author and habit expert James Clear, is as true for using customer insight to drive product decision-making as it is for training to run a marathon, not biting your nails, or remembering to unload the dishwasher every night.
Which Customer Testing Program Style Is Right for You?
There isn’t a one-size-fits-all method of product development that’s guaranteed to work for your organization. Take Agile, for example. Eighty percent of today’s tech companies have adopted agile practices — so there must be something to it, right? But not everyone practices Agile the same way. In fact, what counts as “agile development” can vary […]
2019 Customer Validation Content Roundup
As we discover the myriad ways organizations are building and optimizing their Customer Validation (CV) programs, our team here at Centercode is devoted to developing content that’s inspiring and useful across departments, roles, and industries. This year, we’ve surveyed hundreds of companies and done countless hours of research to produce kits, ebooks, infographics, white papers, […]
How to Test a Folding Smartphone (and Other Emerging Tech)
Seeing the risks and rewards of emerging technology unfold is part of what makes the tech industry so exciting to follow. And since CES 2019, one of the biggest nail biters is the race to get the folding smartphone into the hands of consumers. Samsung delaying the April 26th launch of the Galaxy Fold indefinitely […]
Improving Modern Software Development with Customer Feedback
Last month, Coding Sans shared the insights of almost 700 tech survey respondents in their 2019 State of Software Development report. The wonderful nuggets of information in the report shed light on the challenges involved with modern software development. Namely, delivering working software with limited resources and a full backlog. Sifting through the responses, we […]
The Beginner’s Guide to Identifying Beta Program Metrics
What are beta program metrics exactly? Which ones are important? Why do I need them? These are the types of questions that suddenly pop into the minds of product and program managers when an executive team comes looking for Key Performance Indicators (KPIs). I recently had an opportunity to work with Alex Larsen, the manager […]
Five Customer Testing Areas Product Managers Are Improving in 2019
Hundreds of professionals from over 350 companies participated in the 2018 Customer Validation Industry Survey (thanks!). Of those respondents, nearly 50% of those managing customer testing programs were product managers. It makes sense considering that conducting market research, interviewing users, and prioritizing product features fall within the product management wheelhouse. While Customer Validation benefits many […]
How to Promote a Customer Zero Culture with Dogfooding
Over the course of the Dogfooding Best Practices series, we’ve discussed the advantages dogfooding brings and why some programs still experience friction. The last installment focuses on overcoming organizational resistance by reinventing your program through a “Customer Zero” approach. With a company culture that promotes and values employee feedback, you’ll see the highest return from […]
Cheers to the Newly Certified Customer Validation Professionals!
Back in February, customer testing professionals from all over the world gathered at Centercode HQ to participate in the first-ever Customer Validation Certification Course, with the goal of enhancing their skills and extending the footprint of their customer testing programs throughout their organizations. Now, many of these individuals have passed the necessary exams to become […]
Kicking Off the First Customer Validation Certification Course
Along with the first Customer Validation Conference, February marked another first for the CV industry – the kickoff of the Customer Validation Certification course offering. This certification is designed specifically for professionals who are tasked with running and optimizing Alpha, Beta, and Field Tests. Trailblazers in their industry, they went to the course to deepen […]
Customer Validation Conference Brings Together Customer Testing Pros
Last week, we opened the doors to the 2018 Customer Validation Conference, the first event of its kind within the customer testing (Alpha, Beta, and Field Testing) industry. The event pulled together product managers, customer experience experts, CV professionals, and industry leaders from all over the world into one space for two days of presentations, […]
Managing the Performance of Your Customer Validation Team with Centercode
As your Customer Validation program scales, it becomes more and more important (and increasingly difficult) to measure your team’s performance effectively. Doing so requires immediate visibility into the core success metrics you’ve laid out for your team so you can measure and analyze team activity without spending days on spreadsheets, logs, and reports. Starting with […]