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Test Participation

The One Little Secret for Optimizing Your Tester Engagement

Test Strategy

Imagine you're running a marathon. At first, you're bursting with energy — you've been waiting for this! You feel like you could run forever!

Engagement Workshop: 4 Phases of Increasing Tester Participation

Test Management

Securing high-quality feedback from your project is like taking a roadtrip — with the right travel companions, a thorough plan, and a map of how to get where you’re going, you have all the building blocks for success. We’ve already dug into diagnosing potential challenges — communication breakdown, recruiting the wrong testers, friction caused by […]

Engagement Workshop: Identifying Tester Communication Problems

Test Management

Maintaining tester engagement is one of the most persistent challenges facing today’s Customer Validation (CV) professionals. More than half of professionals are having issues securing useful feedback. In connection to this, half also reported challenges when it comes to tester communication. Tester communication encompasses interactions at every stage of your project, starting at recruitment and […]

Engagement Workshop: How to Recruit Enthusiastic Testers

Test Management

What makes an ideal tester? It isn’t just the right demographic or technographic qualifications — though target market testers are essential to netting accurate and actionable insights. But there’s another factor that goes beyond looking the part on paper. That X-factor? It’s enthusiasm! Enthusiastic testers are game-changers when it comes to maintaining test participation throughout […]

3 Dogfooding Best Practices for Overcoming Employee Beta Challenges

Test Strategy

Last week in the Dogfooding Best Practices Series, we looked at the advantages eating your own dog food can bring to both your product and your company. From improving product quality to promoting product awareness, a well-oiled dogfooding program sends far-reaching benefits throughout your organization. But, of course, it isn’t easy. Building and maintaining a […]

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