How to Thank Your Testers
When you think of "incentives" in user testing, the first thing that comes to mind might be a free product or a gift card. And yes, those are both common and viable ways to reward testers for their participation.
Four (More) Signs It's Time to Upgrade to Delta Testing
Beta testing has many moving pieces. You need to recruit target market testers with the right demographic and technographic segmentations.
Four Signs It's Time to Upgrade from Beta Testing
In life, there are challenges you take on because they build character and the end goals are enormously rewarding. Other times, you find yourself mid-challenge because it's something you have to do, whether that's for your role, your product, or your organization.
How Setting Expectations Increases Test Success (And 3 Ways to Do It)
Setting too many expectations may be a quick path to disappointment in life, but what happens when you don’t set expectations during your beta test? Well, two decades of test planning and management has shown us it sort of ends up like the Wild West. Either your project turns into an out-of-control stampede…. Or..it’s a […]
How to Increase Your Beta Engagement by 75%
Begging for feedback from unenthusiastic or inexperienced testers is a frustratingly common occurrence for many beta and delta testing teams. But tester engagement — and the resulting feedback — are both vital to test success. After all, without pre-release feedback to act on, there’s no way to be sure your next release has the quality […]
Engagement Workshop: Tracking Your Progress with Metrics
Strong tester participation is at the heart of every successful Customer Validation test. When you’ve recruited enthusiastic, target market testers to use your product, complete surveys, and submit feedback, you have everything you need to deliver those highly sought after recommendations for improvement. But while everyone agrees that engagement is critical, only half of customer […]