The 4 Types of User Testers You Need (And How to Find Them)
The key to bubbling up the insights you need from user testing is getting the right users to provide the feedback you need for wherever you are in development. But what does the "right tester" actually mean?
The Evolution of the Tech Consumer
Technology isn’t the only thing that’s rapidly evolved in the past 25 years. The people who consume tech have also changed significantly. From the niche world of hi-tech enthusiasts from the 90s to today’s mainstream users, the people who consume technology have had as much of an effect on its evolution as it has had […]
YouTube Is Opening Beta Tests to Power Users (and We’re Here for It)
In October 2020, YouTube quietly changed the way it beta tests which allows only premium subscribers to opt-in to test new features. It’s a departure from the way things have always been when they just selected beta testers at random. We speculate it’s because YouTube realizes that a paid subscriber is more invested in the […]
Crowdsourced Testing vs. Beta Testing: What’s the Difference?
Imagine this: you have two groups of 100 testers. You give them the same product. You ask them to report back on their findings. Would their answers be the same? Well, that depends on who the testers in those two groups are. It also depends on what you ask them. Those aspects show the difference […]
How Many Beta Testers Do You Need?
100? 500? 12? The short answer is that it depends – but it’s probably not the number your stakeholders threw out on a whim. If this question is giving you a headache, you’re not alone. Determining how many beta testers you need for a given project is one of the most common headscratchers when planning […]
Dogfooding 101: A Quick Guide to Internal Beta Testing
Summary: This brief overview defines the key concepts of dogfooding: what it is, the benefits it brings to an organization, when it occurs in product development, who provides feedback, and where dogfooding lives in an organization. What is dogfooding? Eating your own dog food, drinking your own champagne, eating your own caviar – some sound […]
4 Reasons to Include Installers in Your User Tests
Customer Validation (CV) doesn’t always begin and end with customers. While they may not be your target market in the conventional sense, installers play a key role in the retention and satisfaction rates for smart home products as less tech-savvy audiences bring more sophisticated gadgets into their living spaces. Devices like smart thermostats, connected security […]
Webinar on Recruiting and Selecting Great Beta Testers
Did you miss this webinar? Not to worry — you can still download a recording of the webinar to watch later or share with your colleagues! Perhaps the most important aspect of any beta test is recruiting the right testers to use your beta product. After all, these testers will be tasked with volunteering their […]
The 6 Different Types of Testers in Your Beta Program
Understanding beta tester motivation is critical to the success of your beta test. In order to engage your beta testers and get the most feedback from them, you need to understand what’s driving them to be part of your beta test. If you understand why your testers are volunteering their time to your test, you […]