The Evolution of the Tech Consumer
Technology isn’t the only thing that’s rapidly evolved in the past 25 years. The people who consume tech have also changed significantly. From the niche world of hi-tech enthusiasts from the 90s to today’s mainstream users, the people who consume technology have had as much of an effect on its evolution as it has had […]
YouTube Is Opening Beta Tests to Power Users (and We’re Here for It)
In October 2020, YouTube quietly changed the way it beta tests which allows only premium subscribers to opt-in to test new features. It’s a departure from the way things have always been when they just selected beta testers at random. We speculate it’s because YouTube realizes that a paid subscriber is more invested in the […]
Crowdsourced Testing vs. Beta Testing: What’s the Difference?
Imagine this: you have two groups of 100 testers. You give them the same product. You ask them to report back on their findings. Would their answers be the same? Well, that depends on who the testers in those two groups are. It also depends on what you ask them. Those aspects show the difference […]
How Many Beta Testers Do You Need?
100? 500? 12? The short answer is that it depends – but it’s probably not the number your stakeholders threw out on a whim. If this question is giving you a headache, you’re not alone. Determining how many beta testers you need for a given project is one of the most common headscratchers when planning […]
Dogfooding 101: A Quick Guide to Internal Beta Testing
Summary: This brief overview defines the key concepts of dogfooding: what it is, the benefits it brings to an organization, when it occurs in product development, who provides feedback, and where dogfooding lives in an organization. What is dogfooding? Eating your own dog food, drinking your own champagne, eating your own caviar – some sound […]
4 Reasons to Include Installers in Your User Tests
Customer Validation (CV) doesn’t always begin and end with customers. While they may not be your target market in the conventional sense, installers play a key role in the retention and satisfaction rates for smart home products as less tech-savvy audiences bring more sophisticated gadgets into their living spaces. Devices like smart thermostats, connected security […]