This is announcement placeholder text.
TAG

User Research

Conducting Continuous User Research with Delta Testing

Product Development

What is continuous user research, exactly? We like this definition from Tomer Sharon, head of user research at Goldman Sachs:

Your Year Ahead User Research Checklist

Product Development

The end of the year can mean a lot of things. While at home it's about decorating, cooking mountains of food, or reuniting with loved ones, the end of the work year is about looking back at everything you've accomplished — and looking forward to what's around the corner.

Delta Testing and CX/UX: Elevating the Voice of the Customer

Product Development

Let's get one thing straight: delta testing does not replace UX or CX. Yes, delta testing, also known as user testing automation, provides exploratory user experience feedback from real-world usage by representatives of your target market demographics. But delta testing's unique deliverables are complements to, not competing with, the work of UX and CX teams.

5 Customer Validation Skills You Need in 2020

Industry News

5G, AI, self-driving cars — in no time at all, we’ll be looking back and saying, “Oh, those old things?” Today’s technology is evolving at lightspeed (though we’re still waiting on lightspeed travel), and development teams are moving just as quickly to deliver on rapidly expanding technological landscapes and increasing customer demands. As professionals from […]

A Deep Dive into Video Streaming: Popularity, Features, and Adoption

Product Development

On November 12, the Walt Disney Company launched their long-awaited video streaming platform, Disney+…surprising no one. Disney is, after all, just one name on a long list of media production outlets to jump into the stream of on-demand media. CBS All Access, Apple TV, and Comcast’s Peacock (set to launch next year with 15,000 hours […]

How to Avoid Psychological Biases in Your Research

Product Development

In a perfect world, all the data you collect from your surveys would be 100% unbiased. But I don’t have to tell you that’s not the world we live in. In reality, bias is common in research. These psychological biases — the tendency to make decisions or take action in an illogical way — are […]

Product Questions to Ask Customers Across the Product Life Cycle

Product Development

In product development, timing is everything. The type of customer-driven product questions you ask, when you ask them, and the kind of customer feedback you use to answer them all influence the insights you pull in and how they’ll ultimately serve you. The objectives of each individual phase of the product life cycle require specific […]

Thinking Like a Researcher: First Steps for Product Managers

Product Development

Being a product manager means getting asked a lot of questions. Being a great product manager? That means asking a lot of questions in return. The desire to know more about your product, your business, and your customers is a unifying trait within the product management field. But surviving in today’s fast-paced tech landscape demands […]

6 Steps to Recruiting Participants for User Research

Test Planning

What’s the secret to obtaining high-quality user feedback? Whether you’re gathering input for a usability test, a focus group, Customer Validation, or another form of user research, finding and recruiting quality participants makes a world of difference to the quality of your feedback. Keep reading to learn how to turn people from your target market […]

The best brands in the world partner with Centercode to perfect their products