Conducting Continuous User Research with Delta Testing
What is continuous user research, exactly? We like this definition from Tomer Sharon, head of user research at Goldman Sachs:
Your Year Ahead User Research Checklist
The end of the year can mean a lot of things. While at home it's about decorating, cooking mountains of food, or reuniting with loved ones, the end of the work year is about looking back at everything you've accomplished — and looking forward to what's around the corner.
Delta Testing and CX/UX: Elevating the Voice of the Customer
Let's get one thing straight: delta testing does not replace UX or CX. Yes, delta testing, also known as user testing automation, provides exploratory user experience feedback from real-world usage by representatives of your target market demographics. But delta testing's unique deliverables are complements to, not competing with, the work of UX and CX teams.
5 Customer Validation Skills You Need in 2020
5G, AI, self-driving cars — in no time at all, we’ll be looking back and saying, “Oh, those old things?” Today’s technology is evolving at lightspeed (though we’re still waiting on lightspeed travel), and development teams are moving just as quickly to deliver on rapidly expanding technological landscapes and increasing customer demands. As professionals from […]
A Deep Dive into Video Streaming: Popularity, Features, and Adoption
On November 12, the Walt Disney Company launched their long-awaited video streaming platform, Disney+…surprising no one. Disney is, after all, just one name on a long list of media production outlets to jump into the stream of on-demand media. CBS All Access, Apple TV, and Comcast’s Peacock (set to launch next year with 15,000 hours […]
How to Avoid Psychological Biases in Your Research
In a perfect world, all the data you collect from your surveys would be 100% unbiased. But I don’t have to tell you that’s not the world we live in. In reality, bias is common in research. These psychological biases — the tendency to make decisions or take action in an illogical way — are […]