Why Is Automation Essential During Delta Testing?
Delta testing is user testing automation. At a tactical level, delta testing means: identifying users from your target market, getting them to use and provide feedback about your product, prioritizing those insights, and turning them into action items for Product and Engineering.
The Importance of Your Community in Delta Testing
The whole point of automating your user testing processes is to make the hard work of traditional beta faster and easier. But saying "beta is automated now" isn't the only thing that makes delta testing more efficient and effective.
Delta Testing for Competitive Product Analysis
Competitive testing is a use case in delta testing that lets you research and test competitors' products with their customers (i.e., your potential customers).
Delta Testing and CX/UX: Elevating the Voice of the Customer
Let's get one thing straight: delta testing does not replace UX or CX. Yes, delta testing, also known as user testing automation, provides exploratory user experience feedback from real-world usage by representatives of your target market demographics. But delta testing's unique deliverables are complements to, not competing with, the work of UX and CX teams.
4 Common Delta Testing Use Cases in Product Development
Delta testing is user testing automation. Like beta, field, UAT, and other fields of user testing, it generates feedback by getting functioning products into the hands of targeted users and giving them time to absorb and adopt the products out in their real-world environments.