4 Easy Marketing Tactics to Use for Your Next Survey Invitation

Test Strategy
01 Oct 2019
Like your UX, support, QA, and product teams, a marketing team spends a lot of time trying to think like customers. We're obsessed with discovering...

Fuel Your Product Management Goals with These 3 Testing Tactics

Test Planning
24 Sep 2019
When it comes to making decisions about your product, data is your best ammunition. Between analytics, surveys, support tickets, and customer...

Product Questions to Ask Customers Across the Product Life Cycle

Product Development
17 Sep 2019
In product development, timing is everything. The type of customer-driven product questions you ask, when you ask them, and the kind of customer...

4 Feedback Disciplines All Product Managers Should Know

Product Development
10 Sep 2019
Back in the day, there were fewer formalized types of customer feedback. Product managers would wait weeks or even months for feedback to trickle in...

How to Take Advantage of the Growing Audience for Smart Home Products

Product Development
20 Aug 2019
Between 2018 and 2019, the forecasted number of smart home products shipping to consumers leapt from 643.9 million last year to 840.9 million by the...

3 Essential Community Management Tips from Microsoft’s Dona Sarkar

Leader Insights
15 Aug 2019
In this second post of our two-part interview with Dona Sarkar, leader of the Windows Insider program, she unpacks several community management tips...