How to Take Advantage of the Growing Audience for Smart Home Products

Product Development
20 Aug 2019
Between 2018 and 2019, the forecasted number of smart home products shipping to consumers leapt from 643.9 million last year to 840.9 million by the...

What the Amazon Beta Testing Ads Say About the CV Industry

Industry News
04 Feb 2019
My two favorite moments during a mostly uneventful Super Bowl were 1) Tony Romo circling all of the “punts” and 2) watching the Amazon Beta...

Why AI Products Need Field Testing to Succeed in Today’s Market

Test Management
24 Sep 2018
Artificial Intelligence (AI) is quickly becoming the most anticipated component of devices coming to market today. Between Bose’s new...

Onboarding and Customer Experience: How Setup Affects Product Perception

Product Development
04 Sep 2018
It takes seven seconds to form a first impression of someone you meet - can the same be said for a product? If it’s as true for smart devices as it...

How to Optimize Customer Testing for A/V Product Development

Product Development
27 Aug 2018
The best way to ensure your A/V product development efforts hit the mark is to bring your customers into the development process as early as...

4 Reasons to Include Installers
in Your User Tests

Product Development
20 Aug 2018
Customer Validation (CV) doesn’t always begin and end with customers. While they may not be your target market in the conventional sense,...