What the Amazon Beta Testing Ads Say About the CV Industry
My two favorite moments during a mostly uneventful Super Bowl were 1) Tony Romo circling all of the “punts” and 2) watching the Amazon Beta...
Why AI Products Need Field Testing to Succeed in Today’s Market
Artificial Intelligence (AI) is quickly becoming the most anticipated component of devices coming to market today. Between Bose’s new...
Onboarding and Customer Experience: How Setup Affects Product Perception
It takes seven seconds to form a first impression of someone you meet - can the same be said for a product? If it’s as true for smart devices as it...
How to Optimize Customer Testing for A/V Product Development
The best way to ensure your A/V product development efforts hit the mark is to bring your customers into the development process as early as...
4 Reasons to Include Installers
in Your User Tests
Customer Validation (CV) doesn’t always begin and end with customers. While they may not be your target market in the conventional sense,...
Voice-Enabled Devices:
Speaking Up About the Industry’s 3 Biggest Challenges
Chances are good that you don’t need a statistic proving how immensely popular voice-enabled devices are. Here’s one anyway: experts predict that...
