Centercode is the leading platform to manage impactful in-the-wild user tests.
Start for free, scale as your program grows.
Adaptable solutions for teams looking to build better testing programs and launch impactful products.
Schedule a demo to talk with an expert.
Delta is the next generation of beta testing, leveraging Centercode technology to automate time consuming tasks while increasing user engagement and test results.
What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development? This guide has all the answers.
Advice on running effective, scalable delta testing programs from the Centercode team.
How three days of workshops, keynotes, and conversations about AI unfolded at the Product AI Summit in Irvine.
From faster workflows to fun team breaks, Centercode Labs delivers tools that power better product work.
Centercode 10x redefines user testing with AI, app integration, and real-world insights to fast-track better product decisions.
After 2020 and a year defined by upheaval, 2021 has been all about recovery and progress: shedding what doesn't work, strengthening what does, and reimagining possibilities in a world with a new outlook and new demands for the future.
Should you plan to launch a user testing project over the holidays? In this installment of Ask the Expert, Centercode's Sr. Test Manager Mike Fine talks about the oft-debated holiday test launch: when it works, when it doesn't, and what you should expect from your testers.
Just like there are many ways to collect attitudinal data, there are different moments when data about your customers' thoughts, opinions, and attitudes comes into play during product development. But how do you get this data?
When you think of "incentives" in user testing, the first thing that comes to mind might be a free product or a gift card. And yes, those are both common and viable ways to reward testers for their participation.
Alpha testing is a critical part of getting ready for your product launch. It generally starts when your product is 60% feature-complete: stable enough to work in the real world, but still needs fine-tuning before it's ready for customers.
At some level, you probably already understand segmentation as a concept. But let's talk about how it applies to user testing. In user testing, segmentation means splitting your tester pool into subsets based on certain characteristics.
The first step in building a product that solves problems is understanding what problems exist for your customers and how they're attempting to solve them. Technographics are a critical part of that understanding.
The whole point of automating your user testing processes is to make the hard work of traditional beta faster and easier. But saying "beta is automated now" isn't the only thing that makes delta testing more efficient and effective.
Beta testing has many moving pieces. You need to recruit target market testers with the right demographic and technographic segmentations.