What is tester recruitment?
Tester recruitment is the process of bringing qualified participants into your user testing project. This includes managing the announcement of a project opportunity, qualifying applicants, handling agreements, and onboarding selected testers into a project.
Why is tester recruitment important?
Feedback is the lifeblood of any user test. Testers provide that feedback. That's why a recruitment process that helps teams identify and onboard ideal testers into a delta testing project produces drastically better results.
Using repeatable, reliable steps to recruit enthusiastic, target market-aligned testers has positive reverberations throughout your project. It ensures that recruitment finishes within a specified time frame, ensures your project will net higher engagement, and that incoming feedback is relevant to your audience.
To summarize, having a tester recruitment process:
- Reduces the time it takes to recruit testers
- Ensures high-quality test results
- Generates more tester engagement
- Increases the confidence in test coverage
Who does tester recruitment?
While some teams have specific individuals assigned to handling recruitment for user tests, some must do the job themselves. Oftentimes, product managers, program managers, support, and marketing, and other teams with access to customer or mailing lists is a good place to start.
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