What is Psychographic Segmentation?

What is psychographic segmentation?

Psychographic segmentation is the grouping of customers or potential customers based on their beliefs, opinions, lifestyles, or values. Psychographics are a type of attitudinal or motivational segmentation where demographic and technographic data tends to be more behavioral or detailed about a specific person. Another comparison is that psychographics are qualitative and the other behavioral segmentations tend to be quantitative.

Examples of psychographic data:

Enjoys working out
Concerned with security of their data
Prefers quality products over cheaper products
Would rather stay in than go out

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