Centercode, Inc., a California corporation, owns and operates the Centercode website (www.centercode.com), the Betabound.com website (my.betabound.com), the web-based test participation portal known as “Betabound™”, and the Centercode cloud-based software platform (the “Centercode Platform”) used by Centercode and its clients to conduct and manage alpha, beta, and field tests of products and services (collectively, “Customer Validation Tests”).

We greatly respect your privacy. We provide this privacy policy to explain what information we gather about you, how we gather it, how we use it, how we share it, how we protect it, and how you can participate in its protection. You should read this entire privacy policy. If it is not acceptable to you, then you should not use our sites or services or submit any personal information or other content to us. By using our sites or services and/or providing data to us you are accepting and agreeing to the practices outlined in this privacy policy. You can request a copy of this privacy policy by contacting us at privacy@centercode.com.


1. Scope of This Privacy Policy

This policy describes our privacy practices in relation to information that we collect through Centercode.com, our Centercode social media pages, emails, and other Centercode communications, both online and offline (collectively, the “Centercode Sites”). This policy does not describe our privacy practices related to Betabound.com, the Betabound web-based portal, our Betabound social media pages, emails, and other Betabound communications, both online and offline (collectively, the “Betabound Sites”). This policy also does not apply to information collected from any person participating as a tester in a Customer Validation Test being conducted through the Centercode Platform. If you are a visitor to the Betabound Sites, a member of Betabound, an individual or company submitting information to us to announce your third-party Customer Validation Test on Betabound, or a tester participating in a test being conducted on the Centercode Platform, please visit www.betabound.com/privacy to learn about our privacy practices that apply to you.

This policy does not supersede or modify provisions in any services agreement between Centercode and any Centercode client relating to the information that we receive or handle on behalf of that client in our role as service provider. This policy does not apply to the practices of third parties that we do not own or control, including Centercode clients. Please note that we are not responsible for the privacy policies and collection, use, and disclosure practices (including the data security practices) of these third parties, including third parties that are our clients.

2. The Data We Collect and How We Collect It

In order to enable your use of the Centercode Sites, operate the Centercode Sites, operate our business, and for other purposes described in this privacy policy, we receive and collect (directly or through our third-party service providers) certain information from you, including Personal Data and User Content. For purposes of this privacy policy: (i) “Personal Data” means any information that identifies you as an individual or that relates to an identified or identifiable individual (e.g., name, email address, phone number, mailing address, etc.); and (ii) “User Content” means any data or materials, including files, text, images, video, and other content you post or upload to the Centercode Sites, which may include Personal Data. If you submit any Personal Data or User Content to us, you represent that you have authority to provide us with that Personal Data or User Content and that we have all necessary authorization to use this information in accordance with this privacy policy, even if the information relates to other individuals or entities. You are solely responsible for the contents of the data that you provide to us.

a. Information You Provide as a Visitor to the Centercode Sites or Offline

When you request more information or otherwise contact us through the Centercode Sites or offline (e.g., when you request a free trial or demo, register for a webinar, download whitepapers or other content, complete a contact form, attend one of our events, or email or call us), we collect Personal Data such as your name, title, company name, job function, address, telephone number, email address, and other Personal Data, User Content, and information that you voluntarily provide to us. We also collect the time, date, and location of the form you submitted. Job applicants are required to provide additional information, including a resume, a cover letter, your profile information, a statement of interest regarding your desired position, and similar Personal Data.

b. Client Contact and Billing Information and Client User Account Information

When clients establish services, we may collect, process, and use Personal Data such as name and address, company name and details, work contact information, financial, payment, and billing information, and other Personal Data and User Content that the client voluntarily provides to us, such as when a client contact completes a form or calls or submits an email to our sales, customer support, or services teams. In addition, each client selects and appoints individuals to have access to the client’s Customer Validation Tests on the Centercode Platform in order to manage, oversee, or assist in running those tests. Client users must create a user account on the Centercode Platform, providing, at a minimum, a first and last name, email address, username and password, and time zone. Additional information required might include date of birth, address, and other similar information.

c. Other Information Collected

We may collect information from other sources, such as public databases, joint marketing partners, social media platforms, and from other third parties in order to enhance our ability to provide relevant marketing, offers, and content to you. We may also collect, track, and analyze non-identifying statistical, anonymous, or aggregated information from visitors and users of the Centercode Sites. In addition, we passively collect data, as disclosed below in our policy regarding cookies, IP addresses, and other passive information collection.

3. How We Use and Share Personal Data

a. Generally

We do not rent or sell your Personal Data to third parties for the purpose of marketing their products and services to you. At no time, except as may be required by law or disclosed in this privacy policy, will we share or distribute your Personal Data to third parties or use your Personal Data in any manner not disclosed in this privacy policy. We may use your Personal Data in any of the ways described in this privacy policy, including:

  • to send administrative information about the Centercode Sites to you, such as changes to our terms, conditions, and policies;
  • to respond to your inquiries and fulfill your requests, such as to send you requested materials and newsletters, as well as information about our services and business;
  • to service your account (including collecting payments in the case of client accounts) and establish your ability to use our services, including creating client user accounts on the Centercode Platform;
  • to personalize your experience on the Centercode Sites, such as by presenting opportunities or content tailored to you;
  • for our internal business purposes, such as data analysis, audits, fraud monitoring and prevention, developing new products, enhancing, improving or modifying the Centercode Sites and services, identifying usage trends, determining the effectiveness of our promotional campaigns and operating or expanding our business activities;
  • as we believe to be necessary or appropriate under applicable law, including laws outside of your country of residence, to comply with legal process, to respond to the requests of courts or governmental authorities, to enforce our terms and conditions, to protect our operations, rights, privacy, safety, clients, or property (or that of others), and to allow us to pursue available remedies or limit damages we may sustain;
  • for other purposes you have specifically agreed to;
  • in the ways described below.

b. Visitors to the Centercode Sites and Business Contacts

We use contact information that you have provided as a visitor to the Centercode Sites or business contact in order to contact you to discuss your interest in our business and services, and to send you information such as announcements of promotions and events regarding our services or our partners. Where you provide us with your contact information, we may also send you client newsletters, updates, and blog posts. If at any time you no longer wish to receive these communications, you can follow the instructions on opting out below. We also use contact information and other Personal Data from each client to provide services to the client, including providing the client’s representative with access to the client account on the Centercode Platform.

c. Job Applicants

We use information submitted in connection with a job posting to review your job application, notify you about future hiring events and job openings, and communicate with you through the hiring process.

d. Third Party Agents and Service Providers

We contract with third party agents and service providers to provide services to us in accordance with our instructions (e.g., data center or hosting, web analytics, credit card processing, shipping, marketing assistance, etc.). These third parties may have access to your data (including Personal Data and User Content) if there is a legitimate reason to do so solely for the purpose of providing services to us and in compliance with our instructions. We diligently choose these third party service providers and seek to require the agent or service provider to maintain the privacy, confidentiality, and security of the information.

e. Social Media Pages

Information that you disclose on our social media pages will appear in public ways, such as through search engines or other publicly available platforms. Please do not post any information that you do not want to reveal to the public at large. These pages include features such as the Facebook like button. If you use these features, they will collect your Internet Protocol (“IP”) address (a number automatically assigned to the computer that you are using by your Internet Service Provider) and which page you are visiting, and set a cookie to enable the feature to function properly. Your interactions with these features are governed by the privacy policy of the company providing the feature, not by this privacy policy.

f. Business Transactions and Affiliates

In some cases, we may buy or sell assets or businesses, or engage in company transactions such as reorganizations, mergers, joint ventures, assignments, financings, dispositions of stock, and other changes of control, where Personal Data and User Content is transferred to third parties for legitimate purposes in connection with the transactions.

g. Aggregated or Anonymized Information

We may use and share aggregated data or Personal Data otherwise stripped of identifying characteristics for any purpose, except as otherwise prohibited under applicable law.

4. Cookies, IP Addresses, and Other Passive Information Collected

Like many companies, we use cookies (small data files stored on your computer) and similar tools to collect and analyze information about you and the usage of the Centercode Sites. This information is used to operate the Centercode Sites, prevent fraud and misuse of our services, measure how people use the Centercode Sites, analyze how people respond to our emails and other communications, analyze trends, and improve the the Centercode Sites and your overall experience. We currently use the following third-party cookies:

Google Analytics and Adwords Cookies – These Google-placed cookies allow us to analyze how our visitors and users interact with the Centercode Sites. The information generated about your usage is transmitted to Google in the United States. This information is used to compile statistical reports on activity on the Centercode Sites to help us improve the Centercode Sites and your experience. The information we receive from Google Analytics is aggregated data and we cannot use it to individually identify any particular visitor or user. In addition, we use Google Adwords remarketing which involves Google’s use of cookies to serve our ads to you based on your past visits to the Centercode Sites. We encourage you to read the Google Privacy Policy.

Marketo Cookies – These Marketo-placed cookies help us to understand your interactions with the emails and other communications we send you, track your visits to the Centercode Sites (including the dates and times of your visits), and provide you with information that may be of interest to you about our services and business. This information generated about your usage is transmitted to Marketo in the United States. For example, Marketo cookies let us know whether our emails have been opened, which links are clicked, and how many unique visitors we have. The information we receive from Marketo cookies and tracking technologies does not, standing alone, personally identify you. However, if you have chosen to identify yourself to us, such as by providing personal information when responding to a promotional offer, filling out a web form, or downloading content, we may re-associate this information with the personal information you have provided to us. We encourage you to read the Marketo Privacy Policy.

These third party services may work by use of other standard technologies, such as web beacons, web bugs, clear gifs, and similar tracking technologies.

If You Access Your Account – If you are a client user accessing your account on the Centercode Platform, we use mandatory session cookies in order for you to access your account and to secure your account. These cookies allow us to uniquely identify you following entry of your username and password so that you may access your account. In addition, when you log into this account, our servers automatically log your IP address, a unique device identifier (a UUID), device name, operating system type and version, network type, country of origin, and information about how you use your account (e.g., the pages you view, the links you click, the dates and times of your requests and referral URL, and other actions you take), what error messages you receive or problems you encounter, and similar data. We use this information to provide our services and support if needed, to monitor the regions from which you navigate your account, to enhance our security, to identify you when you are using your account, and to create de-identified or aggregate information about our users.

Opting Out – If you don’t want data collected and reported by Google Analytics, you can learn more about opting out of Google Analytics here, and can install the Google Analytics Opt-out Browser Add-on. In other circumstances, you can choose whether to accept cookies by changing the settings on your browser. To learn generally how to opt out of cookies using your browser settings and other tracking technologies, you may wish to visit https://www.consumer.ftc.gov/articles/0042-online-tracking and/or http://allaboutcookies.org (third party sites). Opting out of all cookies will prevent you from being able to log into any account you have on the Centercode Platform or Betabound and may impact the functionality you receive when visiting the Centercode Sites. To modify your Google Ads settings, visit Google’s Ads Settings page at http://www.google.com/settings/ads.

Do Not Track – Although we do our best to honor the privacy preferences of our users, we are not able to respond to “do not track” signals from your browser.

5. Security

We take the security of your Personal Data very seriously. We maintain a written security program for the security, integrity and protection of the Personal Data we hold against unauthorized disclosure or loss. We have put in place physical, technical, and organizational processes and measures designed to safeguard the Personal Data that we hold. These safeguards help prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of data. However, you should be aware that no security procedures or protocols are guaranteed to be 100% secure, and there is always some risk assumed by sharing information. If you have reason to believe that Personal Data has been improperly accessed or misused, or have any other concern regarding our privacy practices, please immediately notify us at privacy@centercode.com. In the event that any Personal Data under our control is compromised as a result of a breach of security, we will investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps in accordance with applicable laws and regulations.

6. Opting Out

To opt out of receiving emails or communications from us, please contact us at optout@centercode.com. We will respond promptly. If you would like to limit the use or disclosure of your Personal Data collected or stored by us, please notify us at privacy@centercode.com so that we may consider and respond to your request in accordance with applicable law.

7. Data Retention, Modification, and Deletion

We will only retain your Personal Data until the purpose for which it was collected has been accomplished or as otherwise required or permitted by applicable law, and internal data retention policies. Depending on your location, you may have certain rights to access your Personal Data, or to request that your Personal Data be rectified, amended, deleted, or blocked, as provided by applicable law. If you wish to exercise such rights, please contact us at privacy@centercode.com. For your protection, we may need to verify your identity before implementing any request. We will respond to your request promptly, and in no event later than 30 days from your request, subject to applicable law. Please note that we may need to retain certain information for recordkeeping purposes and/or to complete any transactions. Deleted or updated Personal Data and User Content stored in our backup systems will be automatically deleted or updated during our backup procedures, except as otherwise required by applicable law.

8. Links to Third Party Sites

The Centercode Sites may contain links to other websites on the Internet. When you leave the Centercode Sites, it is important for you to know that you are providing information to a third party. We encourage you to review the privacy policies of such third parties. Please note that we are not responsible for the privacy policies and collection, use, and disclosure practices (including the data security practices) of these third parties, including third parties that are our clients.

9. International Transfer of Data

The Personal Data and other User Content we collect from you is used, stored, and/or processed by us in the United States. In addition, in the circumstances described in this privacy policy where your Personal Data and other User Content is transferred to a third party, this data may also be used, stored, and/or processed outside of the United States in any country in which the third party has facilities or engages service providers. Therefore, by using the Centercode Sites or disclosing Personal Data or other User Content to us, you expressly consent to the transfer of your Personal Data and other User Content to the United States of America and any other country as described in this paragraph, which country or countries may not offer the same legal protections offered in your country or the country in which you were located when you initially provided the information, and which may be deemed by your country to offer insufficient legal protections. You have a right to withdraw this consent, and you may do so by contacting us at privacy@centercode.com. The withdrawal of consent will not affect the lawfulness of actions based on your consent prior to your withdrawal of consent.

10. Data of Children

The Centercode Sites are not intended for minors under the age of 18. We do not knowingly or specifically collect information about minors under the age of 18. If you believe that we have mistakenly or unintentionally collected or are holding such information, please notify us at privacy@centercode.com so that we may investigate and delete the information from our servers as necessary.

11. Changes to Our Privacy Policy

We reserve the right to change this privacy policy. If we make changes to this policy, you will find the revised privacy policy posted on the Centercode Sites, along with the effective date of the revised privacy policy. Your use of and access to the Centercode Sites after any changes become effective will be considered your acceptance of those changes and will constitute your agreement to be bound by the new or modified privacy policy.

12. Questions or Concerns?

Questions about this privacy policy or our information practices should be directed to our team by emailing privacy@centercode.com or by mailing us at 23332 Mill Creek Drive, Suite 260, Laguna Hills, CA 92653 ATTN: Privacy Policy.


Revised – Effective Date June 22, 2017