3 Reasons Why You Shouldn’t Combine Customer Test Methods
When it comes to running a Customer Validation test, many professionals convince themselves that they can net all the results they need with one research methodology – trying to “kill two birds with one stone.” But combining Alpha, Beta, and Field Testing methods into a single test where actually two, even three different tests are […]
Our Most Popular Beta Testing Resources of 2016
Beta testing can be daunting, so throughout the year we publish valuable tools and resources that can help ease many of the challenges. From blog posts and case studies to in-depth whitepapers and eBooks, we provide customer validation advice and best practices for companies big and small, no matter what product you’re launching. So if […]
HBO’s ‘Silicon Valley’ Shows Us Exactly Why You Need to Run a Decent Beta
Note: In today’s blog post, I’ll be talking about the last few episodes of HBO’s “Silicon Valley.” It’s the third season of the show, and Richard, Gilfoyle, Jared, and Dinesh, under the startup Pied Piper, are gearing up to release their data compression platform. If you haven’t caught up to the show, you can head […]
Webinar on Building Customer Feedback into Your Product’s Development
Did you miss this webinar? Not to worry — you can still download a recording of the webinar to watch later or share with your colleagues! Customers are expecting more and more from the tech products in their lives, so you need to make sure your product delivers. The best way to do this is […]
Should Employees, Friends, & Family Be Your Beta Testers?
Whether you’re a small company running your first beta test, or a big company with an established beta program humming along, beta tester recruitment and selection is one of the toughest challenges of beta testing. Finding the right people, getting them interested, and qualifying them for your beta test can be an incredibly time-consuming task. […]
Going Beyond Beta: 4 Ways to Leverage Your Community
Building a beta program can have an immense impact on the success of your product and the financial stability of your company. But the things that make beta testing valuable (gathering customer feedback, having a community of enthusiastic early adopters, being able to test in real-world environments) can be valuable for goals far beyond beta. […]
Free Whitepaper: Getting Ready for Beta Testing
With 2012 rapidly approaching, we’re releasing another free beta testing resource that we hope will be very helpful as companies get ready to launch new products in the upcoming year. The whitepaper, entitled Getting Ready for Beta Testing, explores tips and best practices that product developers can rely on as they grapple with the question of when to begin their beta test.
Alpha vs. Beta Testing
In the past we’ve witnessed some confusion regarding the key differences between the Alpha Test and Beta Test phases of product development. While there are no hard and fast rules, and many companies have their own definitions and unique processes, the following information is generally true.