Advice from a Beta Testing Pioneer
Centercode co-founder and Sr. Test Manager Mike Fine joins us to discuss his years in beta testing and expert tips for success.
Field Testing vs. Beta Testing: What's the Difference?
Find out about the key differences between field testing and beta testing, and learn about the unique benefits of each.
How to Optimize Customer Testing for A/V Product Development
The best way to ensure your A/V product development efforts hit the mark is to bring your customers into the development process as early as possible. But with a growing customer base for home entertainment devices and an increasing number of features and product areas that could benefit from customer feedback, how can you ensure […]
How Do I Make Stakeholders Care About My Beta Feedback?
You put a lot of time and effort into collecting actionable feedback during your beta test. This feedback not only has the power to improve the quality of your product, but can positively impact the entire customer experience — ultimately helping you release a better, more successful product. But that will only happen if your […]
Webinars on Competitive Testing and Goal Setting
Did you miss these webinars? Not to worry — you can still download a recording of the Setting the Right Goals for Your Beta Test webinar and watch the How Betas Give You a Competitive Edge webinar on Pragmatic Marketing’s website. Since it’s back to school season, we have a special treat for you — […]
The Key Beta Testing Objectives of Founders
For founders, running a beta test is a thrilling and terrifying time. You’ve put blood, sweat, and tears into making your idea into a real product and this is the first time that product is going to be hands of real customers. It’s the big moment where you’ll discover if people like your product as […]
The Key Beta Objectives for Support Managers
For support managers, your ultimate goal is the make sure that your customers get the most out of their experience with your product. A beta test can help get your team, your processes, and your documentation ready to handle that task. To get the most out of your beta test, however, you need to set […]
The Key Beta Objectives for Quality Managers
Quality managers can get a lot of value out of the beta phase of product development. It’s a great chance to identify bugs, test a product’s compatibility, and really see how the product fares in the wild. If you’re a quality manager that’s been tasked with running a beta test for your product, you need […]
The Key Beta Objectives for Usability Engineers
Identifying your objectives is the first step down the road to a successful beta test, and every person (and job title) will have a different list of objectives for their beta. So, to continue on with our Beta Testing Objectives series, today we’ll be exploring the common beta testing objectives for usability engineers. Usability engineers […]
The Key Beta Objectives for Product Managers
No matter what role you play in the development of a product, at some point you may be tasked with running a beta test. To continue on with our blog series outlining the various objectives people in different roles have during a beta test, this week we’ll be outlining the specific objectives that product managers […]
The Key Beta Objectives for Marketing Managers
Since beta testing is one of those tasks that may be handled by a number of different people within a company, it can have a number of different objectives. While every beta test will have the core goal of polishing up a product prior to launch, the other objectives will vary greatly depending on who […]
The Key Beta Testing Objectives for Beta Managers
The task of beta testing a product can land on many different peoples’ desks within a company. The objectives of a beta test can vary depending on the role of the person running it. For example, a marketing manager may focus on the target market’s opinions on specific features, while a usability engineer may focus […]