Leveling Up Beta Through Passionate Communities
Jake Francis from Intel joins the podcast to discuss how passionate communities fuel a successful beta program.
Jonathan Pardo - Music, The Beatles Rock Band, QA, and "Chaos Mode"
In this episode, Jonathan Pardo (Owlchemy Labs, formerly at Sonos) shares insights from his career in music, audio, and technology. He also discusses his time overseeing a community of over 150,000 testers, and highlighted the potential for personal and career growth in QA testing.
How to Scale a Beta Program, Virality, and Creating Value
With Alex Larsen as our guest, this episode is all about taking it to the next level. Once you’ve established a program and built momentum, how do you get other teams to see the value in user testing?
Reflecting on Decades of User Testing
Chris Rader talks with Sharon Rylander and Mario Sancho about the evolution of User Testing on Delta Huddle.
How Delta Testing Uses Atomic Habits to Promote Data-Driven Decisions
“You do not rise to the level of your goals. You fall to the level of your systems.” This quote from Atomic Habits, by best-selling author and habit expert James Clear, is as true for using customer insight to drive product decision-making as it is for training to run a marathon, not biting your nails, or remembering to unload the dishwasher every night.
Centercode Is Powering Up These 4 Roles in Product Development
Investing in product analytics, quality testing, user experience, and market research is absolutely essential to building a good product.
Beta Testing Success Is About More Than Just Processes
It’s been decades since product developers first started using beta testing. Early tech companies first discovered back then what is common knowledge nowadays: If you get targeted users to provide product feedback, you can turn that data into insights and action items for Product and Engineering. It’s a highly effective strategy for product success — […]
Why It Isn’t Enough to Be Data-Driven During Customer Testing
Data is a library of information. And like a library, the books inside are only useful to you if they’re written in a language you understand. You also don’t have time to read every book in the library when you have a finite amount of time and a job to get done. The books you […]
Which Customer Testing Program Style Is Right for You?
There isn’t a one-size-fits-all method of product development that’s guaranteed to work for your organization. Take Agile, for example. Eighty percent of today’s tech companies have adopted agile practices — so there must be something to it, right? But not everyone practices Agile the same way. In fact, what counts as “agile development” can vary […]
How Arris Saved $1M by Fixing Bugs Before Release
Even the most robust and well-resourced QA labs have limits. There’s simply no way to keep up with the growing combinations of technology devices your customers are using in their lives. But products that operate seamlessly in any and every technical environment are exactly what your customers are expecting. The testing team at Arris, a […]
2019 Customer Validation Content Roundup
As we discover the myriad ways organizations are building and optimizing their Customer Validation (CV) programs, our team here at Centercode is devoted to developing content that’s inspiring and useful across departments, roles, and industries. This year, we’ve surveyed hundreds of companies and done countless hours of research to produce kits, ebooks, infographics, white papers, […]
How Sonos is Leveraging User Research to Enhance Their Beta Program
Beta testing is much more than a box to check off on a list. While some companies only think of it as a last-ditch effort to tie up loose ends before launch, others are tapping user research to play a more fundamental role in the product development process. In fact, today’s most forward-thinking companies are […]
The Beginner’s Guide to Identifying Beta Program Metrics
What are beta program metrics exactly? Which ones are important? Why do I need them? These are the types of questions that suddenly pop into the minds of product and program managers when an executive team comes looking for Key Performance Indicators (KPIs). I recently had an opportunity to work with Alex Larsen, the manager […]
Five Customer Testing Areas Product Managers Are Improving in 2019
Hundreds of professionals from over 350 companies participated in the 2018 Customer Validation Industry Survey (thanks!). Of those respondents, nearly 50% of those managing customer testing programs were product managers. It makes sense considering that conducting market research, interviewing users, and prioritizing product features fall within the product management wheelhouse. While Customer Validation benefits many […]
User Group at Centercode HQ
Last week, we welcomed our software customers to a Centercode User Group at our newly remodeled headquarters in Laguna Hills, CA. Our user groups bring together customer validation professionals from multiple industries to get hands-on training, learn best practices, hear how other companies utilize the Centercode platform, and see what’s next for Centercode. The event […]