4 Ways Beta Testing Can Boost User Satisfaction
If you want to retain more customers and keep them away from choosing your competitors, it’s essential to keep customer satisfaction high.
Developing a Test Strategy for the Agile World
Test strategy is critical to the success of any testing effort – but where do you start? How does your strategy conform to different development methodologies? What should you tackle in-house, and what should you outsource? How you involve real users in beta testing? In our interview with Adam Satterfield, director of Testing and Quality […]
Mission Accomplished With This Creative Tester Engagement Strategy
Over the course of seven years as an Alpha (employee) tester and six years as a Beta Program Manager, I had become accustomed to being involved with beta tests for projects that had specific goals and schedules, which generally kept testers engaged for the projects duration. Our participation rates had been hovering around 60-70% on […]
How Do I Make Stakeholders Care About My Beta Feedback?
You put a lot of time and effort into collecting actionable feedback during your beta test. This feedback not only has the power to improve the quality of your product, but can positively impact the entire customer experience — ultimately helping you release a better, more successful product. But that will only happen if your […]
5 Hats You’ll Wear as a Beta Manager
Running a successful beta test is no small feat. You’re often wrangling testers, building surveys, analyzing data, dealing with stakeholders who needed to have results yesterday, and more, all at the same time. As a beta manager, you wear many different “hats”. One minute, you’re a psychologist, analyzing a tester’s mindset and how it affects […]
5 Mistakes People Make When Writing Surveys
One of the best methods for collecting feedback as part of your customer validation process is using surveys. Surveys can very quickly deliver a snapshot of what people are feeling or thinking about your product or certain features, but a badly written survey can leave you with more questions than answers. Writing a survey is […]
Webinars on Competitive Testing and Goal Setting
Did you miss these webinars? Not to worry — you can still download a recording of the Setting the Right Goals for Your Beta Test webinar and watch the How Betas Give You a Competitive Edge webinar on Pragmatic Marketing’s website. Since it’s back to school season, we have a special treat for you — […]
This is the Beta Test Pied Piper Should Have Run
Note: This is the second part of our spotlight on the most recent episodes of HBO’s “Silicon Valley”. If you haven’t yet, read part one: HBO’s “Silicon Valley” Shows Us Exactly Why You Need to Run a Decent Beta. If you’re continuing on, spoiler alert! Sunday night’s episode of “Silicon Valley” had Richard ready to […]
Cutting Support Costs with Beta Testing
We all know that beta testing holds immense potential for achieving quality and marketing goals. It allows you to find and fix bugs that could’ve been catastrophic at launch and helps hone your marketing message to make sure it resonates with your market. But beta testing can also help you decrease support costs, which can […]
The Key Beta Testing Objectives of Founders
For founders, running a beta test is a thrilling and terrifying time. You’ve put blood, sweat, and tears into making your idea into a real product and this is the first time that product is going to be hands of real customers. It’s the big moment where you’ll discover if people like your product as […]
How Long Should My Beta Test Be?
Read the updated version of this blog post. During the early stages of planning a beta project, one of the first questions people ask is, “How long should my beta test be?” Usually, this question is followed by, “How many beta testers do I need?” While it’s understandable that scoping the number of testers and […]
The Key Beta Objectives for Support Managers
For support managers, your ultimate goal is the make sure that your customers get the most out of their experience with your product. A beta test can help get your team, your processes, and your documentation ready to handle that task. To get the most out of your beta test, however, you need to set […]
The Key Beta Objectives for Quality Managers
Quality managers can get a lot of value out of the beta phase of product development. It’s a great chance to identify bugs, test a product’s compatibility, and really see how the product fares in the wild. If you’re a quality manager that’s been tasked with running a beta test for your product, you need […]
So You Announced Your Product at CES — Now What?
At the Consumer Electronics Show (CES) this month, we saw technology companies of every size and shape converge to show off their new products. Each day was filled with flashy demos and big announcements about new cutting-edge products. The buzz about what the future of tech looks like was constant and exciting.
The Risks of Running a Public Beta Test
Public (or “open”) beta tests have become incredibly popular in recent years as big companies have added large public beta tests into their development processes. The increased buzz and excitement about an upcoming launch that often comes with a public beta test can certainly build momentum around a product. But, as some companies can attest, […]