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Beta Tester Community

2 Important Ways Your Testers Increase AI Performance

Product Development

Why does AI that performs so well in a lab underperform when it’s out in the real world? Earlier this month, a team of 40 Google researchers published a study about just that — and their investigation returned some vital insights into the challenges of developing machine learning. Research points to a phenomenon known as […]

YouTube Is Opening Beta Tests to Power Users (and We’re Here for It)

Industry News

In October 2020, YouTube quietly changed the way it beta tests which allows only premium subscribers to opt-in to test new features. It’s a departure from the way things have always been when they just selected beta testers at random. We speculate it’s because YouTube realizes that a paid subscriber is more invested in the […]

3 Essential Community Management Tips from Microsoft’s Dona Sarkar

Leader Insights

In this second post of our two-part interview with Dona Sarkar, leader of the Windows Insider program, she unpacks several community management tips for beta program executives, product managers, and other people responsible for Customer Validation. While your community may not be at the scope and scale of Dona’s program at Microsoft (and not many […]

Microsoft’s Dona Sarkar on Co-Creation and Leading a Thriving Beta Program

Leader Insights

Technology is developed to serve people, but those people – customers – haven’t always had their own seat at the product development table. That’s what makes the work of people like Dona Sarkar so compelling. As the leader of the Windows Insider Program – Microsoft’s 17 million user beta program – Dona’s focus on co-creation […]

Meet the Betabound Team

Centercode News

If the Customer Validation platform is the skeleton, Betabound is the beating heart of Centercode. Every day, members of our 200,000+ tester network are putting their time and energy towards helping our customers build spectacular products. Leading the collaboration between our tester community and our customers is the Betabound Team. From expanding and diversifying the […]

Betabound Is Giving a New Face to Targeted Tester Recruitments

Centercode News

Centercode’s community of 200,000+ testers has a new look, and it’s more than just a pretty interface. As part of our ongoing commitment to our customers and testers, we’ve enhanced Betabound with new features that alleviate friction, streamline account creation, and make it easier for our expert test managers to recruit and qualify targeted users […]

Laws of Attraction: Developing a Community of Reliable Beta Testers

Community Management

In a successful Customer Validation program, testers are the vital fuel that enable companies to get the valuable feedback necessary to ensure product success. But you won’t get the necessary commitment, responsiveness, and keen observations you need from just anyone. That’s why it’s often an ongoing struggle for those responsible for developing and managing a […]

Different Ways to Invite People to Your Beta Test

Test Planning

One of the challenges of recruiting beta testers is eliciting interest from potential candidates. One way you can do this is by ensuring you have an attention-grabbing way to invite people to your beta test. Beta testers should represent a good spectrum of your product’s target market. With this in mind, you really need to […]

6 Reasons Companies Don’t Beta Test Their Products

Product Development

We talk with product development teams every day about beta testing. While most are on board with the necessity for beta testing, many companies have excuses ready for why they haven’t beta tested their products in the past. You’ve probably run into this reasoning in your career as well, and since one of our goals […]

Keeping Your Community Engaged Between Beta Tests

Community Management

Keeping your community engaged between tests is similar to dating. You want to ensure you had a great last date (your last test) so that you can look forward to future dates. But you don’t want to seem too needy or desperate between dates, so you have to maintain a balance. For the purposes of […]

Human vs. Bot Testers

Test Planning

Testing your product before launch and collecting pre-release user feedback is a crucial part of the product development lifecycle. However, one question we’ve seen come up in the industry in recent years as automated testing becomes much more powerful is if human testers are needed for this type of testing anymore. If you’re trying to […]

The Value of Your Tester Community

Community Management

In the spirit of Thanksgiving, we wanted to take a moment to talk about the power and value of your tester community and why they’re something you should be giving thanks for this week. Many companies are so focused on finding people for an individual beta test that they forget about the importance of building […]

Webinar on Recruiting and Selecting Great Beta Testers

Events

Did you miss this webinar? Not to worry — you can still download a recording of the webinar to watch later or share with your colleagues! Perhaps the most important aspect of any beta test is recruiting the right testers to use your beta product. After all, these testers will be tasked with volunteering their […]

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