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Beta Tester Participation

The Importance of Your Community in Delta Testing

Community Management

The whole point of automating your user testing processes is to make the hard work of traditional beta faster and easier. But saying "beta is automated now" isn't the only thing that makes delta testing more efficient and effective.

How to Increase Your Beta Engagement by 75%

Product Development

Begging for feedback from unenthusiastic or inexperienced testers is a frustratingly common occurrence for many beta and delta testing teams. But tester engagement — and the resulting feedback — are both vital to test success. After all, without pre-release feedback to act on, there’s no way to be sure your next release has the quality […]

Engagement Workshop: 4 Phases of Increasing Tester Participation

Test Management

Securing high-quality feedback from your project is like taking a roadtrip — with the right travel companions, a thorough plan, and a map of how to get where you’re going, you have all the building blocks for success. We’ve already dug into diagnosing potential challenges — communication breakdown, recruiting the wrong testers, friction caused by […]

Engagement Workshop: Identifying Friction with Your Tools

Test Management

Your feedback forms, surveys, and project workspace are more than just boxes you tick off of your test prep checklist — they’re an essential element of your Customer Validation project’s success. Like recruiting a willing and able tester team and keeping the lines of communication open, ensuring your tools are helping (not hindering) your testers’ […]

Engagement Workshop: Identifying Tester Incompatibility

Test Management

Low tester participation is a source of frustration for many Customer Validation professionals. You’ve invested hours into crafting creative test topics, and you’re following best practices for a comprehensive and approachable communication strategy. But somehow, only a fraction of your testers are submitting feedback. Where did it go wrong? What could you do differently? Sometimes, […]

Laws of Attraction: Developing a Community of Reliable Beta Testers

Community Management

In a successful Customer Validation program, testers are the vital fuel that enable companies to get the valuable feedback necessary to ensure product success. But you won’t get the necessary commitment, responsiveness, and keen observations you need from just anyone. That’s why it’s often an ongoing struggle for those responsible for developing and managing a […]

Mission Accomplished With This Creative Tester Engagement Strategy

Leader Insights

Over the course of seven years as an Alpha (employee) tester and six years as a Beta Program Manager, I had become accustomed to being involved with beta tests for projects that had specific goals and schedules, which generally kept testers engaged for the projects duration. Our participation rates had been hovering around 60-70% on […]

Why You Don’t Need 10,000 Beta Testers

Test Planning

This week Apple announced that you can now invite up to 10,000 beta testers through TestFlight to beta test your apps. Apple says this will help developers get more feedback on their apps before launch. While this may sound like great news (the more, the merrier, right?), there are actually a lot of reasons why […]

Keeping Your Community Engaged Between Beta Tests

Community Management

Keeping your community engaged between tests is similar to dating. You want to ensure you had a great last date (your last test) so that you can look forward to future dates. But you don’t want to seem too needy or desperate between dates, so you have to maintain a balance. For the purposes of […]

Centercode’s 2016 Industry Report on Beta Testing

Content Release

As the leader in beta test management and solutions, we conducted a survey of professionals from over 260 technology companies to dive deeper into how the industry collects and uses customer feedback before product release. With the results in and analyzed by Centercode’s research team, we’re releasing the Beta Testing Industry Survey Report 2016.

Increase Tester Participation By Setting the Right Expectations

Test Management

Consistent tester participation is one of the biggest challenges of beta testing. In speaking with various companies, we’ve found that the industry standard for beta test participation commonly sits around 30-40%. This means only a third of participants are contributing the bare minimum of what’s expected of them. While this participation statistic may be discouraging, […]

Webinar on Recruiting and Selecting Great Beta Testers

Events

Did you miss this webinar? Not to worry — you can still download a recording of the webinar to watch later or share with your colleagues! Perhaps the most important aspect of any beta test is recruiting the right testers to use your beta product. After all, these testers will be tasked with volunteering their […]

4 Tester Activities You Haven’t Tried

Test Management

Directed feedback plays a crucial role in beta testing because it allows you to get specific data from your testers to meet your objectives. Rather than just hoping that information comes up as testers use your product, directed feedback allows you to assign certain activities that are designed to collect the exact kinds of feedback […]

6 Tips for Assigning Tasks That Your Testers Will Actually Complete

Test Management

One of the most effective ways to obtain feedback from beta testers is to ask them for it in the form of tasks. A task is a specific activity you can assign to your beta testers that they can perform and report back to you on. You can request testers do everything from installing the […]

6 Steps to Get Your Testers to Complete All of Their Activities

Test Management

It doesn’t take much for inactive testers to affect your data, especially when it comes to analyzing forms of directed feedback (like surveys or tasks). Even if a small percentage of your testers opt out of responding to a mandatory activity, it can affect your data in a big way. For example, maybe testers who […]

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