Webinar on Building Customer Feedback into Your Product’s Development
Did you miss this webinar? Not to worry — you can still download a recording of the webinar to watch later or share with your colleagues! Customers are expecting more and more from the tech products in their lives, so you need to make sure your product delivers. The best way to do this is […]
Going Beyond Beta: 4 Ways to Leverage Your Community
Building a beta program can have an immense impact on the success of your product and the financial stability of your company. But the things that make beta testing valuable (gathering customer feedback, having a community of enthusiastic early adopters, being able to test in real-world environments) can be valuable for goals far beyond beta. […]
Using Beta for Competitive Research
Beta testing can be a great tool for understanding how your customers interact with your product, but the usefulness of beta testing doesn’t have to stop there. You can also use your beta community, tools, and expertise to conduct competitive research on other products in your market. This is an easy way to get an in-depth view of how customers use your competitor’s product and how it stacks up against your own.