How Leveraging Brand Evangelists Can Supercharge Your Beta Test
By including brand evangelists in your beta tests, you’re boosting the impact of your projects while strengthening the bonds with your community. But what is a brand evangelist? And how can you recruit them into your tests?
Building Brand Evangelism Through User Testing
In this episode of the Delta Huddle podcast, we discuss the importance of building brand evangelism within your user testing programs.
4 Reasons to Include Installers in Your User Tests
Customer Validation (CV) doesn’t always begin and end with customers. While they may not be your target market in the conventional sense, installers play a key role in the retention and satisfaction rates for smart home products as less tech-savvy audiences bring more sophisticated gadgets into their living spaces. Devices like smart thermostats, connected security […]
Keeping Your Community Engaged Between Beta Tests
Keeping your community engaged between tests is similar to dating. You want to ensure you had a great last date (your last test) so that you can look forward to future dates. But you don’t want to seem too needy or desperate between dates, so you have to maintain a balance. For the purposes of […]
Human vs. Bot Testers
Testing your product before launch and collecting pre-release user feedback is a crucial part of the product development lifecycle. However, one question we’ve seen come up in the industry in recent years as automated testing becomes much more powerful is if human testers are needed for this type of testing anymore. If you’re trying to […]
The Value of Your Tester Community
In the spirit of Thanksgiving, we wanted to take a moment to talk about the power and value of your tester community and why they’re something you should be giving thanks for this week. Many companies are so focused on finding people for an individual beta test that they forget about the importance of building […]
5 Ways Beta Testing Can Fuel Your PR Campaign
Usually when you think of beta testing, you think of things happening behind the scenes — catastrophic bugs getting fixed, features being reworked because testers hated them, or documentation being rewritten because it was confusing. These are important parts of beta testing, but what many people don’t realize is that the beta phase holds enormous […]
Converting Your Beta Testers into Brand Evangelists
Brand evangelists can be a powerful force for your product. A brand evangelist is a customer who’s not only a big fan of you and the products you sell, but often makes it their mission to refer or recommend your products to everyone around them. Seeking out and cultivating as many brand evangelists as you […]