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Competitive Research

The 4 Types of User Testers You Need (And How to Find Them)

Community Management

The key to bubbling up the insights you need from user testing is getting the right users to provide the feedback you need for wherever you are in development. But what does the "right tester" actually mean?

Competitive Product Development: How to Decode the Competition

Product Development

As a product owner, the prospect of bringing a new product to market is exciting. You see a gap in the market for a device, software, or mobile app that will make your customers' lives easier or more enjoyable.

Centercode Is Powering Up These 4 Roles in Product Development

Product Development

Investing in product analytics, quality testing, user experience, and market research is absolutely essential to building a good product.

Webinars on Competitive Testing and Goal Setting

Events

Did you miss these webinars? Not to worry — you can still download a recording of the Setting the Right Goals for Your Beta Test webinar and watch the How Betas Give You a Competitive Edge webinar on Pragmatic Marketing’s website. Since it’s back to school season, we have a special treat for you — […]

Webinar on Building Customer Feedback into Your Product’s Development

Events

Did you miss this webinar? Not to worry — you can still download a recording of the webinar to watch later or share with your colleagues! Customers are expecting more and more from the tech products in their lives, so you need to make sure your product delivers. The best way to do this is […]

Going Beyond Beta: 4 Ways to Leverage Your Community

Test Planning

Building a beta program can have an immense impact on the success of your product and the financial stability of your company. But the things that make beta testing valuable (gathering customer feedback, having a community of enthusiastic early adopters, being able to test in real-world environments) can be valuable for goals far beyond beta. […]

Using Beta for Competitive Research

Test Planning

Beta testing can be a great tool for understanding how your customers interact with your product, but the usefulness of beta testing doesn’t have to stop there. You can also use your beta community, tools, and expertise to conduct competitive research on other products in your market. This is an easy way to get an in-depth view of how customers use your competitor’s product and how it stacks up against your own.

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