Getting Your Tester Community to Care About Confidentiality
When you’re preparing to release a new product, confidentiality is central to keeping its details under wraps. This is especially true during Customer Validation testing, when you’re placing a real product in the hands of real customers – often before you want the world to know about it. Nowadays the majority of companies recognize the […]
This is the Beta Test Pied Piper Should Have Run
Note: This is the second part of our spotlight on the most recent episodes of HBO’s “Silicon Valley”. If you haven’t yet, read part one: HBO’s “Silicon Valley” Shows Us Exactly Why You Need to Run a Decent Beta. If you’re continuing on, spoiler alert! Sunday night’s episode of “Silicon Valley” had Richard ready to […]
6 Things You Should Do When Planning Your Software Test
The first step to running a successful software beta test is having a thorough plan in place. While you won’t be dealing with issues such as shipping and tracking devices as you would in a hardware test, software beta tests have their own challenges. From preventing software piracy to recruiting testers with the right system […]
How To Leverage a Beta Product Leak
You’re a few weeks into managing a beta test for a new product your company plans to release soon. You get an email from someone on your beta team that there has been a leak online. One of your testers took a picture of your company’s new gadget fresh out of the box and posted […]
5 Crucial Steps To Take When There’s a Leak During Beta
It’s no secret that sometimes things don’t go according to plan. An information leak during a beta test is something many beta teams dread, but it does happen. When it does it’s important that you’re prepared to handle it. Having a plan of attack in place should a leak pop up is the first step […]
5 Expectations to Establish with Testers on Day One
A common mistake new beta managers make is to assume that testers instinctually know what they’re supposed to do during a beta test. In truth, most testers (even the ‘naturals’) need guidance. It’s up to you to provide that guidance so your testers can hit the ground running when your test starts. Be transparent with […]
Top 5 Ways to Increase Beta Test Confidentiality
When it comes to running private beta tests, maintaining confidentially among your testers is extremely important. No company wants valuable information about their product leaked to the public prematurely. That’s why we’ve chosen the top five simple best practices that can be used to significantly increase the security of your beta tests. We’d recommend taking […]
Should Employees, Friends, & Family Be Your Beta Testers?
Whether you’re a small company running your first beta test, or a big company with an established beta program humming along, beta tester recruitment and selection is one of the toughest challenges of beta testing. Finding the right people, getting them interested, and qualifying them for your beta test can be an incredibly time-consuming task. […]
What’s the Difference Between an NDA and a BPA in Product Testing?
The legal aspects of a beta test can be a major stumbling block for any team. When you’re putting prerelease products into the hands of strangers, you want to make sure you have your bases covered. While your legal team may have boilerplate contracts for many situations, this could be their first time dealing with beta’s unique legal questions. Two legal agreements are commonly used in beta: non-disclosure agreements and beta participant agreements. We’d like to take a moment to look at the different purposes these two documents serve.
10 Ways to Increase Beta Test Confidentiality
Most product launch preparations are conducted in complete secrecy, and putting your unreleased product into the hands of beta testers during that time can be very scary. Thankfully, there are a number of simple best practices that can significantly increase the security of any beta test, without requiring a ton of effort.
New eBook: Keeping Beta Tests Confidential
Product launches are often shrouded in secrecy, with a focus on making a big splash when the product is launched. Teams often devote months (if not years) to developing a new product, and as you get closer to the release, you get more and more nervous about confidential product details going public. In those final weeks, putting your product into the hands of a group of complete strangers for a beta test can feel like a huge risk. What if someone finds out about the bugs we uncover? What if a beta tester tells the press about the product? Or worse, gives it to my competitor?
5 Tips for Handling NDAs and Legal Agreements
Our fourth beta tips post looks at how to distribute and manage the legal documents associated with a beta test, namely non-disclosure agreements (NDAs) and beta participation agreements (BPAs). For a more in-depth explanation of these documents, download our free beta test agreement kit.