Delta Testing and CX/UX: Elevating the Voice of the Customer
Let's get one thing straight: delta testing does not replace UX or CX. Yes, delta testing, also known as user testing automation, provides exploratory user experience feedback from real-world usage by representatives of your target market demographics. But delta testing's unique deliverables are complements to, not competing with, the work of UX and CX teams.
How to Get a Top Rating from Consumer Reports
Every year, Consumer Reports tests thousands of products — from cars, to laptops, to WIFI-enabled speakers and appliances — and grades them on a scale of 0 to 100. A trusted source of unbiased product testing, their mission is to make it easier for consumers to make well-informed buying decisions. And it’s as helpful to […]
2020 Changed Your Customers: Here’s How to Win Them Over
E-commerce had been trending steadily upward for years. Then the pandemic came along and did exactly what you’d expect a globally disruptive force to do: It changed everything very, very quickly. What happened exactly? The U.S. Department of Commerce reported a 30% increase in online spending from 2019 to 2020 (compared to the previous 13% […]
The Secret to Higher Amazon Star Ratings
With hundreds, sometimes thousands of products to choose from, Amazon star ratings and reviews are one of the most common and reliable ways for consumers to make buying decisions and feel confident in their choices. In a 2016 study, 71% of consumers reported feeling more comfortable purchasing a product based on its reviews. As shopping […]